Replacement cycle length of consumer tablets in the U.S. 2018-2023

The average lifespan of consumer tablets in the United States is projected to be 6.47 years in 2023. This means that on average, U.S. consumers would use their tablets for 6.72 years before replacing them.

Tablets in the U.S.

The United States is a big market for tablet computers. The number of tablet users in the United States is projected to grow to 185 million in 2020, reaching a penetration rate of 55.3 percent. According to Statista’s Global Consumer Survey, Americans aged between 30 and 49 years old are the demographic that has the highest tablet ownership rate. As the market approaches saturation, the average price of consumer tablets is projected to steadily decrease: by 2023, a consumer tablet will cost around 229 U.S. dollars on average, in comparison to around 267 U.S. dollars in 2018.

Tablet operating systems

Apple’s iOS operating system for its tablet product iPad is the most popular operating system for tablet computers in the United States. iOS’ share of the tablet market stood at around 80 percent in February 2019. Google’s Android system is the runner-up in the market, having a share of around 20 percent.

Average lifespan (replacement cycle length) of consumer tablets in the United States from 2018 to 2023

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Release date

September 2019


United States

Survey time period

September 2019

Supplementary notes

* Forecast

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Statistics on "Tablets"

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