Live streaming

Statistics report about live streaming

Live streaming

This report presents a selected range of statistics and data about live streaming worldwide and in the United States, with a special focus on TikTok live commerce potential.

Table of contents

Overview

6
  • Premium Statistic Video streaming time worldwide 2022, by region and device
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Leading video content type worldwide Q2 2023, by usage reach
  • Premium Statistic Most popular content types on video streaming services worldwide Q2 2021
  • Premium Statistic Hours spent on video consumption weekly worldwide Q2 2021, by platform
  • Premium Statistic Reasons for watching video streaming services worldwide Q2 2021, by generation

Global and U.S. usage

6
  • Basic Statistic Weekly global audience reach of video live streaming 2021-2023
  • Basic Statistic Global live-streaming apps with highest consumer spending Q1 2022
  • Basic Statistic Most popular live streaming platform in the U.S. 2021
  • Premium Statistic Most popular livestream video categories in the U.S. 2021
  • Premium Statistic Most popular platforms used to watch live streams in the U.S. 2022, by age group
  • Premium Statistic Frequency of watching live stream video in the U.S. 2022, by age group

Gaming and eSports

10
  • Premium Statistic Hours watched on leading gaming live stream platforms Q3 2022
  • Premium Statistic Live stream gaming hours watched Q2 2022, by publisher
  • Premium Statistic Hours streamed on leading gaming live stream platforms Q3 2022
  • Basic Statistic Unique channels on leading live stream platforms Q3 2022
  • Premium Statistic Most popular Twitch streamers 2022, by total views
  • Basic Statistic Most watched female streamers worldwide 2022
  • Basic Statistic Worldwide eSports audience size 2020
  • Basic Statistic Worldwide eSports viewer numbers 2020-2025, by type
  • Premium Statistic Most viewer eSports Twitch streamers worldwide May 2022
  • Premium Forecast eSports revenue worldwide 2019-2028, by segment

Twitch

8
  • Premium Statistic Hours streamed on Twitch worldwide Q3 2022
  • Premium Statistic Hours watched on Twitch worldwide Q3 2022
  • Premium Statistic Concurrent viewers on Twitch Q3 2022
  • Premium Statistic Leading games on Twitch 2024, by weekly hours viewed
  • Premium Statistic Most popular Twitch streamers 2022, by total views
  • Premium Statistic Most popular Twitch non-gaming categories worldwide 2021, by hours watched
  • Premium Statistic Average monthly viewers of music channels on Twitch 2019-2022
  • Basic Statistic Most watched music streaming channels on Twitch 2022

Work events and company setup

5
  • Premium Statistic Poll on the state of remote work worldwide 2022
  • Premium Statistic Office employees' preferences on hybrid and remote work worldwide 2022, by generation
  • Premium Statistic Marketing events worldwide 2020-2022, by type
  • Premium Statistic COVID-19 impact on international meetings worldwide 2020-2022
  • Premium Statistic Preferred corporate events' setup worldwide 2023, by region

Livestreaming in South-East Asia

10
  • Premium Statistic Penetration rate of live streaming in China 2016-H1 2023
  • Premium Statistic Number of live streamers in China 2016-H1 2023
  • Premium Statistic Live streaming usage rate on Douyin (TikTok) in China 2020-2023
  • Premium Statistic Leading product to buy when using live commerce China 2022, by category
  • Basic Statistic Leading South Korean twitch channels 2024, by average viewers
  • Premium Statistic Leading channels on VLIVE South Korea 2022, by member number
  • Premium Statistic Most watched live stream types among viewers Vietnam 2022
  • Premium Statistic Time spent watching a live stream session among Vietnamese viewers 2022
  • Premium Statistic Awareness and usage of live commerce Philippines 2021
  • Premium Statistic Consumer attitudes towards livestream shopping Philippines 2021

Live commerce

5
  • Premium Statistic Online purchase channels delivering the best experience worldwide 2022
  • Premium Statistic Main benefits of livestream shopping worldwide 2022
  • Premium Statistic Livestream e-commerce participation and awareness 2022, by country
  • Premium Statistic Main social networks for purchases during live streaming events 2022
  • Premium Statistic Hosts used by retailers for livestream shopping events worldwide 2022

Spotlight: TikTok live commerce potential

7
  • Basic Statistic TikTok: number of global users 2020-2025
  • Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
  • Premium Statistic Most popular brands on TikTok globally 2022, by number of followers
  • Premium Statistic Most talked about brands on TikTok worldwide 2022
  • Premium Statistic TikTok live branded content interest for global users 2021
  • Premium Statistic Interest in live branded content from selected hosts among global TikTok users 2021
  • Premium Statistic Interest in live branded content among global TikTok users 2021, by category

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