Weekly global audience reach of video live streaming 2021-2022

Published by L. Ceci, May 11, 2023
During the fourth quarter of 2022, live streaming recorded an audience reach of almost 29 percent among internet users worldwide, down by three percent recorded during the third quarter of 2021. In recent years, live streaming video content became one of the most popular types of video content consumed online, both for entertainment and functional purposes.

Share of internet users worldwide watching live streaming content on a weekly basis from 2nd quarter 2021 to 4th quarter 2022

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Release date

April 2023

Region

Worldwide

Survey time period

Q2 2021 to Q4 2022

Age group

16-64 years

Special properties

among internet users who watch this type of content each week

Supplementary notes

No data available for missing quarters

Digital 2021: October, page 32
Digital 2022: page 54
Digital 2022: April, page 62
Digital 2022: October, page 62
Digital 2023: page 90

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Overview

6

Global and U.S. usage

6

Gaming and eSports

8

Twitch

8

Work events and company setup

5

Livestreaming in South-East Asia

8

Live commerce

5

Spotlight: TikTok live commerce potential

7

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Topics

Live streamingVideo gaming market in the United StatesE-Commerce in ChinaLivestream commerceGaming video content worldwide
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