Television in the U.S.

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Statista dossier on TV in the U.S.

This dossier has been compiled to provide statistical information about television in the United States.

Table of contents

  • 1. Industry financials
    • Growth of the media and entertainment spending in the U.S. 2016-2021, by sector

    • Revenue of U.S. TV broadcasters 2005-2016

    • Revenue of U.S. TV broadcasters 2010-2016, by source

    • Expenses of U.S. television broadcasters 2007-2016

    • Local TV station revenues in the U.S. 2016-2020,

    • TV subscription revenue in the U.S. 2011-2020

    • Revenue of the TV stations in the U.S. 2016, by owner

    • Value of M&A deals in broadcast TV sector in the U.S. 2010-2016

    • Local TV: M&A value in the U.S. 1996-2016

  • 2. Market data
    • Number of commercial TV stations in the U.S. 1950-2016

    • Number of TV households in the U.S. 2000-2018

    • Number of TV households in North America 2010-2021, by platform

    • TV households in the largest local TV markets in the U.S. 2017

    • Media reach in the U.S. 2016

    • TV reach in the U.S. March 2017, by age

    • Connected TV penetration rate in the U.S. 2017

  • 3. Employment data
    • Employment in U.S. broadcasting industries 2001-2018

    • Unemployment rate in the U.S. broadcasting industry 2001-2017

    • Average hourly earnings in U.S. broadcasting industries 2007-2017

  • 4. Market leaders
    • Leading cable networks in the U.S. 2017

    • U.S. cable networks: number of primetime viewers 2018

    • Cable networks: number of viewers in the U.S. Q1 2018

    • Most watched TV networks in the U.S. 2017

    • U.S. cable news networks: number of viewers Q1 2018

    • Most watched new network TV series in the U.S. 2016

    • Trust in TV networks U.S. 2017

    • Evening news audiences on U.S. television networks 2008-2016

  • 5. Consumer behavior
    • TV reach in the U.S. March 2017, by age

    • Distribution of primetime TV viewership in the U.S. 2016

    • Leading sources of discovering new TV shows among Millennials in the U.S. 2017

    • Binge viewing habits in the United States in 2017, by age

    • Binge viewing: types of content watched in the U.S. 2016

    • Binge viewing: devices used in the U.S. 2016

    • Interest in tailored pay-TV packages in North America 2017

    • TV viewers who typically watch documentaries in the U.S. 2017

    • Ways in which Millennials watch TV in the U.S. as of 2017

  • 6. Time spent
    • U.S. media usage - time spent watching television 2010-2018

    • U.S. TV consumption: average viewing time in 2016, by gender

    • U.S. TV consumption: daily viewing time in 2016, by age

    • Time spent with traditional TV among young adults in the U.S. 2017

    • Time U.S. teens spent with TV 2016

    • Baby Boomers: weekly time spent watching TV 2014-2016

    • Monthly time spent using streaming services in the U.S. 2017

  • 7. Content
    • Number of scripted TV series in the U.S. 2009-2017

    • Leading syndicated programs on U.S. TV 2017

    • Top 10 single telecast TV programs in the U.S. 2017

    • Most watched cable TV series in the U.S. 2016

    • Millennials: TV shows with the highest ratings in the U.S. 2016

    • Most expensive TV shows produced as of 2018

    • Types of video content watched on TV by affluent households 2017

    • Leading offline news brands in the U.S. 2017

    • Global video consumption worldwide on selected platforms 2017, by type

    • U.S. cable news: number of primetime viewers in 2017

    • Streaming audience of TV shows in the U.S. 2016, by age

  • 8. Advertising
    • Local TV ad spend in the U.S. 2010-2021

    • Largest advertisers on cable TV networks in the U.S. 2016

    • Share of online TV in TV advertising revenue in the U.S. 2012-2017

    • Long-form DRTV ad spend in the U.S. 2005-2017

    • Short-form DRTV quarterly spend in the U.S. 2010-2017

    • Leading trailers in the U.S. April 2018, by weekly TV ad spend

    • Priciest shows for advertisers on broadcast TV in the U.S. 2016/17

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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