Television in Sweden

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Statista Dossier on television in Sweden

This dossier presents a range of selected statistics and data about television in Sweden. In addition to recent key figures on the Swedish TV industry development, it contains relevant statistics on public service and commercial television, the main broadcasters, consumer behavior, as well as online TV. The last chapter contains recent data on the impact of the coronavirus pandemic on television consumption.

Table of contents

  • 1. Overview
    • Number of TV households in Sweden 2008-2018

    • Revenues from television services in Sweden 2009-2019

    • Revenues from television services in Sweden 2009-2019, by platform

    • TV subscriptions in Sweden 2009-2019, by platform

    • Ranking of TV companies in Sweden 2018, based on audience share

    • Average daily TV reach in Sweden 2009-2019

    • Average daily TV viewing time in Sweden 2009-2019

    • TV channels in Sweden 2019, by audience share

  • 2. Public service television
    • Audience share of the public service television channels of SVT in Sweden 2008-2018

    • Air time of SVT channels 2018-2019

    • Air time of Swedish Educational Broadcasting Company’s TV telecasts 2019

    • Air time of Swedish Educational Broadcasting Company’s telecasts 2019, by topic

  • 3. Advertising & commercial TV
    • Television advertising expenditures in Sweden 2011-2018

    • Audience share of TV3 in Sweden 2009-2019

    • Audience share of TV4 in Sweden 2009-2019

    • Audience share of Kanal 5 in Sweden 2009-2019

    • Share of individuals taking note of TV advertising in Sweden 2008-2018

  • 4. Companies
    • Revenue of Sveriges Television AB 2010-2019

    • Number of employees of SVT 2009-2019

    • Net revenue of the Swedish Educational Broadcasting Company (UR) 2015-2019

    • Number of employees of the Swedish Educational Broadcasting Company (UR) 2013-2018

    • Revenues of selected commercial television broadcasters in Sweden 2018

    • Net revenue of NENT 2019, by segment

  • 5. Consumer behavior
    • Average daily TV viewing time in Sweden 2009-2019, by gender

    • Average daily TV viewing time in Sweden 2014-2019, by age

    • Daily TV consumption in Sweden 2009-2019

    • Average daily TV reach in Sweden 2018-2019, by age and gender

    • Share of individuals watching traditional TV weekly in Sweden 2018, by age

    • Frequency of TV viewing on a TV set in Sweden 2019

    • Ranking of TV channels in Sweden 2019, by daily reach

    • Ranking of TV programs in Sweden 2019, by number of viewers

  • 6. Online TV
    • Share of individuals watching online TV per day in Sweden 2011-2019

    • Watching online TV per day in Sweden 2011-2019, by gender

    • Watching online TV per day in Sweden 2011-2019, by age group

    • Frequency of TV viewing via internet in Sweden 2019

    • Daily viewing time of online TV in Sweden 2018-2019, by network

    • Distribution of viewing time of online TV in Sweden 2019, by channel families

  • 7. Coronavirus impact
    • Impact of the coronavirus outbreak on TV sports viewers in Sweden 2020

    • Reach change of TV news in Sweden after the coronavirus outbreak 2020

    • Online TV news viewers after the coronavirus outbreak in Sweden 2020, by broadcast

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