Television in Sweden

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Statista dossier on television in Sweden

This dossier presents a range of selected statistics and data about television in Sweden. In addition to recent key figures on the Swedish TV industry development, it contains relevant statistics on infrastructure, public service and commercial television, consumption, as well as a chapter on online TV.

Table of contents

  • 1. Overview
    • Number of TV households in Sweden 2008-2017

    • Revenues from television services in Sweden 2009-2017

    • Revenues from television services in Sweden 2009-2017, by platform

    • Ranking of TV companies in Sweden 2017, by revenue

    • Ranking of TV channel families in Sweden 2017, by audience share

    • Average daily TV reach in Sweden 2008-2018

    • Average daily TV viewing time in Sweden 2008-2018

    • TV channels in Sweden 2018, by audience share

    • Ranking of TV programs in Sweden 2018, by number of viewers

  • 2. Infrastructure
    • Share of individuals with access to TV sets at home in Sweden 2017, by gender and age

    • Access to a TV set among children in Sweden 2016, by age group

    • Small children's access to TV sets in Sweden 2016, by age group

    • Number of subscriptions on television services in Sweden 2007-2017, by platform

    • Share of TV households receiving TV via antenna in Sweden 2017, by gender and age

    • TV households receiving TV via broadband/cable in Sweden 2017, by gender and age

    • TV households receiving TV via satellite in Sweden 2017, by gender and age

    • Share of TV households with HD services in Sweden 2016, by platform

    • TV channels available in Sweden 2018, by genre

  • 3. Public service television
    • Revenue of Sveriges Television AB 2010-2017

    • Profit of Sveriges Television AB 2007-2017

    • Number of employees of Sveriges Television AB 2007-2017

    • Audience share of the public service television channels of SVT in Sweden 2007-2017

    • Air time of SVT channels 2016-2017

    • Net revenue of the Swedish Educational Broadcasting Company (UR) 2015-2017

    • Number of employees of the Swedish Educational Broadcasting Company (UR) 2013-2017

    • Air time of Swedish Educational Broadcasting Company’s TV telecasts 2017

    • Air time of Swedish Educational Broadcasting Company’s telecasts 2017, by topic

  • 4. Advertising & commercial TV
    • Television advertising expenditures in Sweden 2011-2017

    • Revenues of selected commercial television broadcasters in Sweden 2017

    • Profit of selected commercial television broadcasters in Sweden 2017

    • Audience share of TV3 in Sweden 2008-2018

    • Audience share of TV4 in Sweden 2008-2018

    • Audience share of Kanal 5 in Sweden 2008-2018

    • Share of individuals taking note of TV advertising in Sweden 2007-2017

    • User evaluation of advertising in TV in Sweden 2007-2017

  • 5. Usage
    • Average daily TV viewing time in Sweden 2008-2018, by gender

    • Average daily TV viewing time in Sweden 2014-2018, by age

    • Average daily TV viewing time in Sweden 2017-2018, by days of the week

    • Share of individuals watching television daily in Sweden 2007-2017

    • Share of individuals watching television daily in Sweden 2017, by age group

    • Share of individuals watching traditional TV weekly in Sweden 2018, by age

    • Average daily TV reach in Sweden 2017-2018, by age and gender

    • Ranking of TV channels in Sweden 2018, by daily reach

    • Frequency of TV viewing on a TV set in Sweden 2018

  • 6. Online TV
    • Share of individuals watching online TV per day in Sweden 2011-2017

    • Share of individuals watching online TV per day in Sweden 2011-2017, by gender

    • Share of individuals watching online TV per day in Sweden 2011-2017, by age group

    • Frequency of TV viewing via internet in Sweden 2018

    • Daily viewing time of online TV in Sweden 2017-2018, by network

    • Distribution of viewing time of online TV in Sweden 2018, by channel families

    • Daily viewing time of the Swedish VOD service SVT Play 2016-2018

    • Daily viewing time of TV4 Play in Sweden 2016-2018

    • Daily viewing time of the VOD service of Discovery Networks Sweden 2016-2018

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