Television in Sweden

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Statista dossier on television in Sweden

This dossier presents a range of selected statistics and data about television in Sweden. In addition to recent key figures on the Swedish TV industry development, it contains relevant statistics on infrastructure, public service and commercial television, consumption, as well as a chapter on online TV.

Table of contents

  • 1. Overview
    • Number of TV households in Sweden 2008-2016

    • Television market revenue from subscriptions and license fees in Sweden 2010-2019

    • Revenues from television services in Sweden 2009-2016, by platform

    • Ranking of TV companies in Sweden 2014, by revenue

    • Ranking of TV channel families in Sweden 2016, by audience share

    • Average daily TV reach in Sweden 2007-2016

    • Average daily time spent on watching television in Sweden 2005-2016

    • TV channels in Sweden 2016, by audience share

  • 2. Infrastructure
    • Share of individuals with access to TV sets at home in Sweden 2016, by gender and age

    • Access to a TV set among children in Sweden 2016, by age group

    • Small children's access to TV sets in Sweden 2016, by age group

    • Number of subscriptions on television services in Sweden 2006-2016, by platform

    • Share of TV households receiving TV via antenna in Sweden 2016, by gender and age

    • TV households receiving TV via broadband/cable in Sweden 2016, by gender and age

    • TV households receiving TV via satellite in Sweden 2016, by gender and age

    • TV channels available in Sweden 2017, by genre

  • 3. Public service television
    • Revenue of Sveriges Television AB 2010-2016

    • Profit of Sveriges Television AB 2006-2016

    • Number of employees of Sveriges Television AB 2006-2016

    • Audience share of the public service television channels of SVT in Sweden 2006-2016

    • Audience share of SVT1 in Sweden 2006-2016

    • Audience share of SVT2 in Sweden 2006-2016

    • Air time of SVT channels 2015-2016

  • 4. Advertising and commercial TV
    • Television advertising revenue in Sweden from 2010-2019

    • Television advertising spending in Sweden 2006-2016

    • Audience market share of MTG's commercial TV channels in Sweden quarterly 2015-2016

    • Audience share of TV3 in Sweden 2006-2016

    • Audience share of TV4 in Sweden 2006-2016

    • Audience share of Kanal 5 in Sweden 2006-2016

    • Survey on perception of advertising in Sweden 2016, by media channel

  • 5. Usage
    • Average daily TV viewing time in Sweden 2006-2016, by gender

    • Average daily TV viewing time in Sweden 2015-2017, by age

    • Average daily TV viewing time in Sweden 2015-2016, by days of the week

    • Share of individuals watching television daily in Sweden 2005-2016

    • Share of individuals watching television daily in Sweden 2016, by age group

    • Average daily TV reach in Sweden 2015-2016, by age and gender

    • Ranking of TV channels in Sweden 2016, by daily reach

    • Survey on frequency of TV viewing on a TV set in Sweden in 2016

  • 6. Online TV
    • Survey on frequency of TV viewing via internet in Sweden in 2016

    • Viewing time of online TV in Sweden 2015-2016, by network

    • Distribution of viewing time of online TV in Sweden 2016, by channel families

    • Viewing time of the Swedish VOD service SVT Play 2012-2016

    • Viewing time of TV4 Play in Sweden 2012-2016

    • Viewing time of the VOD service of MTG TV in Sweden 2012-2016

    • Viewing time of the VOD service of SBS Discovery in Sweden 2012-2016

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