Television in Poland

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Statista dossier on television in Poland

This dossier presents a range of selected statistics and data about the television market in Poland.

Table of contents

  • 1. Overview
    • TV channels available in Poland 2019, by transmission type

    • TV channels available in Poland 2019 by genre

    • Daily reach of television in Poland 2018-2019, by age group

    • Year-on-year television viewership change in Poland 2016-2018

    • Most popular TV channels in Poland 2020, by SHR

    • Viewability of TV news channels in Poland 2019-2020

    • Most influential television stations in Poland 2019

  • 2. Advertising, revenues and spending
    • Advertising expenditure share in Poland 2019, by medium

    • Leading television groups in Poland 2018, ranked by revenues

    • Leading TV channels in Poland in 2020, by advertising income

    • Television advertising inflation rate in Europe 2017-2018, by country

    • Number of emitted advertisements in Poland 2018-2019, by TV provider

    • Advertising revenues of TV stations in Poland 2017-2018

    • Television advertising expenditure in Poland in 2020, by brand

    • TVP's subscription revenue in Poland in 2008-2018, compared to total revenue

    • Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018

    • TVN S.A. revenue in Poland from 2017 to 2018

    • TV programs with most expensive ad spots on TVN in Poland 2020

    • CDA Premium sales revenue in Poland 2018-2019, by revenue source

  • 3. Consumption habits
    • Television viewing time in CEE countries 2017 and 2018

    • Media consumption in Poland 2018, by device and time of day

    • Average hours spent on computer, smartphone and TV in Poland 2018, by TV user type

    • Daily time spent watching TV in Poland 2018, by age group

    • Households using TV and radio without a license in Poland 2018, by voivodeship

    • Linear television viewing time in Poland 2013-2019

    • Television news program viewability in Poland 2019-2020

    • Sources of information about Poland for expats in 2019

    • Polish TV channels watched by expats in 2019

    • Application usage during commercial breaks in Poland 2018, by app type

  • 4. Pay TV and video on demand
    • VOD and pay TV market value in Poland 2017-2019

    • Pay-TV market value in Poland 2015-2017

    • Paid TV households in Poland in 2019, by size of city

    • Leading VOD providers used in Poland 2019

    • Structure of VOD service users in Poland 2018

    • Device usage for digital TV or film content in Poland 2018, by provider

    • Advertising time in VOD in Poland 2018

    • Most in-demand original TV shows in Poland 2018

    • Reasons for considering cancelling paid TV subscription in Poland 2019

    • Preferences of VOD over pay TV in Poland in 2019

  • 5. Content
    • Leading TV programs in Poland in 2020, by viewership

    • Leading TV programs on Facebook in Poland 2020, by Facebook fans

    • Leading news TV programs in Poland 2018-2019, by viewership

    • Opinions on untrustworthiness of news TV in Poland 2012-2019, by share of respondents

    • Opinions on political attitude of news TV in Poland in 2019, by group of channels

    • Leading websites of news TV channels in Poland in 2019, by reach

    • Number of new TV series releases in Poland 2015-2018

    • Most in-demand digital original series in Poland 2019

    • Most in-demand original TV shows on TV and SVOD in Poland 2019

    • Most popular Polish TV-shows in Poland 2018

    • TV programs watched ironically in Poland 2019, by type

    • Most popular sports to watch on television in Poland 2019

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