Television industry in Europe

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Statista Dossier on the TV industry in Europe

Table of contents

  • 1. Overview
    • Revenue of the European TV market 2017-2025, by segment

    • Number of European TV viewers 2017-2025

    • European TV penetration rate 2017-2025

    • Number of TV households in Europe 2009-2019

    • Largest European television groups 2020, by market share

    • Average daily TV viewing time in Europe 2015-2019

    • Number of audiovisual media services available in Europe 2020

  • 2. Advertising and commercial TV
    • Television advertising spending in Western Europe 2000-2023

    • Television advertising spending in Central and Eastern Europe 2000-2023

    • Television ad spend growth in Central and Eastern Europe 2000-2023

    • Television ad spend growth in Western Europe 2000-2023

    • Number of TV spots broadcast in Europe 2017-2019

  • 3. Public TV
    • TV viewing shares of PSBs' portfolio among different age groups in the UK 2019

    • Share of Yle channels of the daily TV viewing time in Finland 2020, by channel

    • Audience share of the public service television channels in Norway 2009-2020

    • Audience share of the public service television channels of SVT in Sweden 2009-2020

    • Audience share of the public service television channels in Denmark 2009-2020

    • TV/radio license fee yields in Germany 2020, by broadcasting service

    • Market share of RTBF Group TV channels in Belgium 2011-2020

    • Audience market share of public broadcasters in the Netherlands 2014-2020

    • Distribution of subscription income for public broadcasting companies in Poland 2020

    • Type of content invested it by the group France Télévisions in France 2019

    • Average daily audience share of Rai channels in Italy 2011-H1 2020

  • 4. Pay TV
    • Pay TV revenues in Western Europe 2020-2026, by platform

    • Pay TV households in Eastern Europe 2020-2026, by platform

    • Pay TV VOD: consumer spending in Europe 2013-2019

    • Share of TV households with pay TV and SVoD subscriptions in Finland 2020

    • Quarterly pay TV revenue in the Nordics 2019-2020

    • Pay TV channels in Germany 2004-2020

    • Pay-TV market value in Poland 2015-2020

    • Number of national pay-TV channels in France 2020, by genre

  • 5. Online TV
    • Daily online TV viewing penetration in European countries 2021

    • Online television usage frequency in the EU 2015-2021

    • Ranking of BVoD broadcasters in the EU 2020, by revenue

    • Revenues of BVoD broadcasters in the EU from 2015 to 2020

    • Share of connected TV devices in Europe 2012-2019

  • 6. Technology & Reception
    • Share of TV households receiving a digital signal in Europe 2010-2019

    • IPTV penetration forecast in Europe 2010-2025

    • IPTV penetration in Europe 2020, by country

    • Leading European pay TV operators ranked by number of subscribers 2023

    • Ranking of European countries by available TV channels 2020

    • TV channel distribution in Europe 2020, by genre

  • 7. Consumer behavior
    • Daily television usage penetration in European countries 2021

    • Television usage frequency in the EU 2021

    • Daily television viewing time in European countries 2019

    • Penetration of daily TV viewing in the EU 2011-2021

    • Penetration of daily TV viewing on TV set in the EU 2011-2021

    • Trust in television in Europe 2021, by country

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