Target audience: Gen Z / Generation Z in the United States

Statista Consumer Insights report

Target audience: Gen Z / Generation Z in the United States

This report offers the reader a comprehensive overview of Gen Z / Generation Z in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gen Z / Generation Z in the United States (''target audience'') against the average U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Gen Z / Generation Z in the United States

  • 40% of Gen Z / Generation Z have a low annual household income
  • Success and career advancement are relatively important to Gen Z / Generation Z
  • 42% of Gen Z / Generation Z are in the early majority of innovation adopter types
  • A relatively low share of Gen Z / Generation Z think that the economic situation is an issue that needs to be addressed
  • Gen Z / Generation Z remember seeing ads on search engines less often than the average consumer

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