Millennials in the U.S.

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Statista dossier on Millennials in the United States

This Statista dossier on Millennials in the United States provides, among other information, figures and statistics on the state of the so-called Millennial generation. It allows an in-depth look at their personal preferences, their financial situation and consumption lifestyle, their living standards, as well as at their political views.

Table of contents

  • 1. Millennial demographics
    • Number of people in the U.S. by generation 2030

    • U.S. population share by generation 2019

    • Percentage of Millennials aged 18 to 34 in the U.S., by race or ethnicity 2011

    • Inter-state migration of Millennials in the U.S. from 2010 to 2016

    • Awareness of generational labels in the United States in 2015

    • Personality Characteristics of Millennials 2015

  • 2. Employment
    • Global workforce by 2020, by generation

    • U.S. unemployment rate by age 1990-2019

    • Expected duration with current employer among millennials worldwide in 2015

    • Importance of career development between U.S. Millennials and Boomers 2015

    • Five most common reasons given by millennial women for working in companies U.S. 2016

    • Five most common reasons for women in their thirties to leave company U.S. 2016

    • Getting a job through techology millennials in 2013

    • Planned retirement age among Millennials 2016

    • Confidence in retirement plans 2016, by generation

  • 3. Finances
    • Income sources of high earning 25 to 34 year olds in the U.S. in 2018

    • Share of Millennials in selected countries who save part of their income 2013

    • Reasons for saving money among twentysomethings 2012

    • Types of debts or loans held by twentysomethings 2012

    • Banking knowledge among Millennials in the U.S. 2014, by gender

    • Sources of retirement income in the U.S. 2016, by generation

    • Share of U.S. Millennials whose monthly expenses were paid by their parents 2014

    • Housing affordability among Millennials in the U.S. 2015, by city

    • Home buyers in the U.S. 2019, by generation

  • 4. Consumption
    • Annual expenditure of U.S. Millennials 2013 and 2020

    • U.S. Millennials: share of retail expenditure 2013-2020

    • Most engaging brands among Millennials in the U.S. 2015

    • Reasons why U.S. Millennials shop at their favorite retailers 2016

    • Level of brand loyalty among U.S. Millennials 2015

    • U.S. consumers' most used store types for everyday essentials by generation 2012

    • U.S. Millennials' preferred grocery shopping location 2014

    • Snack selection criteria among Millennials in the U.S. 2016

    • Main reasons Millennials are deciding to buy frozen foods in the U.S. in 2017

    • U.S. Millennials' frequency of purchasing store brands 2014

    • U.S. Millennials: digital buyer penetration 2013-2019

    • U.S. Millennials' product categories purchased online 2014

    • U.S. Millennial shoppers who have used an online channel for groceries 2015-2018

    • U.S. Millennial online fashion spending share 2016, by retailer

    • Reasons Millennials spend money on luxury products worldwide 2017

    • Luxury goods purchase triggers for Millennials worldwide 2017

  • 5. Millennials and technology
    • Laptop computer brand preferences among Millennials and older generations 2016

    • Devices used for connecting to the internet in Mexico 2016, by age

    • U.S. Millennials: most popular social network 2016, by age group

    • U.S. Millennials: time spent on social apps 2015

    • Best sources for entertainment coverage for millennials in 2013

    • Ways in which Millennials watch TV in the U.S. as of 2017

    • U.S. Millennials activities while watching TV 2016

    • Millennials: spending on media 2015

  • 6. MIllennials and politics
    • Sociopolitical identity of U.S. Millennials in 2016

    • Millennial voter participation in U.S. elections from 2006 to 2014

    • View of millennials on 2016 U.S. presidential candidates

    • Choice of millennials between Trump or Clinton in 2016 U.S. presidential election

    • Important issues for next president according to U.S. Millennials in 2016

    • Election 2016 exit polls: percentage of votes by age

    • Number of active duty U.S. Armed Forces personnel, by age group in 2018

    • Share of adults believing immigrants strengthen the country, by generation U.S. 2019

    • Percentage of gay rights supporting Americans 2014, by generation

    • U.S. public opinion: gov's responsibility to provide health insurance 2014, by gen

    • Opinion of U.S. Millennials on increasing free trade 2016

    • Opinion of U.S. millennials on government spending for economic growth 2016

    • Trust among U.S. Millennials of major institutions in 2016

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