Advertising and marketing to Generation Z in the United States

Statistics report on advertising and marketing to Generation Z in the United States

Advertising and marketing to Generation Z in the United States

A compilation of the latest data on advertising and marketing targeting Generation Z in the United States. The report profiles the demographics of Gen Z consumers, their media, internet, and news consumption habits. It includes information on Gen Zers' attitudes toward ads and their perception of branding. Finally, it addresses Centennials' shopping behavior.

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Table of contents

Demographic profile

7
  • Premium Statistic U.S. population by generation 2022
  • Premium Statistic U.S. households, by generation 2021
  • Premium Statistic U.S. annual household expenditures 2022, by generation
  • Premium Statistic Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021
  • Basic Statistic U.S. party identification 2022, by generation
  • Premium Statistic U.S. worker productivity when working from home vs. office 2022, by generation
  • Basic Statistic LGBT identification in the U.S. 2012-2023, by generation

Media consumption

8
  • Basic Statistic Media accessed weekly in the U.S. 2022, by generation
  • Premium Statistic Top channels for learning about new products in the U.S. 2023, by generation
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
  • Premium Statistic Adults without a cable subscription in the U.S. 2022, by generation
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with Gen Zers in the U.S. 2023
  • Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2023, by age group

Internet usage

5
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic U.S. Gen Z: usage of social networks 2022, by frequency
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic Most common U.S. users activities via email in 2022, by age group

News consumption

4
  • Basic Statistic Gen Z news consumption sources in the U.S. 2022, by age group
  • Premium Statistic Most used social media for political news Gen Z and millennials in the U.S. 2022
  • Basic Statistic Consumption frequency of news from social media in the U.S. 2022, by generation
  • Basic Statistic Trust in selected news sources in the U.S. 2022, by generation

Attitudes toward advertising & marketing

10
  • Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
  • Premium Statistic Cringiest qualities of ads according to U.S. adult Gen Zers 2023
  • Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023
  • Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
  • Premium Statistic Importance of targeted marketing to Gen Z in the U.S. 2022
  • Premium Statistic Gen Z preferred channels to be contacted by brands 2022
  • Premium Statistic Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
  • Premium Statistic Gen Z :social media activities creating a positive brand perception in the U.S. 2022
  • Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation

Brand perception

8
  • Premium Statistic Net trust in brands among adults in the U.S. in 2023, by generation
  • Premium Statistic Share of adults buying a product because of its logo in the U.S. 2023, by generation
  • Premium Statistic Connotations of companies referred to as "woke" in the U.S. 2023, by generation
  • Premium Statistic Share of adults trusting brands' sustainability claims U.S. 2022, by generation
  • Premium Statistic Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among women aged 15-25 in the U.S. 2023
  • Premium Statistic Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among men aged 15-25 in the U.S. 2023

Shopping behavior

7
  • Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation
  • Premium Statistic Gen Z online shopping frequency in the U.S. 2023
  • Premium Statistic Leading shopping apps for Gen Z in the U.S. 2023
  • Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
  • Premium Statistic Sources of brand and product discovery among Gen Z in the U.S. 2022
  • Premium Statistic Sources for pre-purchase research among Gen Z in the U.S. 2022
  • Premium Statistic Online purchase drivers among Gen Z in the U.S. 2022
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