Advertising and marketing to Generation Z in the United States

Statistics report on advertising and marketing to Generation Z in the United States

Advertising and marketing to Generation Z in the United States

A compilation of the latest data on advertising and marketing targeting Generation Z in the United States. The report profiles the demographics of Gen Z consumers, their media, internet, and news consumption habits. It includes information on Gen Zers' attitudes toward ads and their perception of branding. Finally, it addresses Centennials' shopping behavior.

Table of contents

Demographic profile

7
  • Premium Statistic U.S. population by generation 2023
  • Premium Statistic U.S. households, by generation 2022
  • Basic Statistic U.S. party identification 2023, by age
  • Basic Statistic LGBT identification in the U.S. 2012-2023, by generation
  • Premium Statistic U.S. annual household expenditures 2023, by generation
  • Premium Statistic U.S. worker productivity when working from home vs. office 2022, by generation
  • Premium Statistic Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021

Media consumption

8
  • Premium Statistic Daily media activities of Gen Z in the U.S. 2023
  • Premium Statistic Top channels for learning about new products in the U.S. 2023, by generation
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Basic Statistic CTV streaming viewing time in the U.S. 2023, by generation
  • Premium Statistic Consumer spending on cable TV and streaming in the U.S. 2023, by generation
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with Gen Zers in the U.S. 2023
  • Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2024

Internet usage & news consumption

7
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic U.S. iOS users initial engagement with selected social apps 2023, by generation
  • Basic Statistic U.S. teens daily YouTube video consumption 2023
  • Premium Statistic Gen Z’s preferred platforms for shopping/product discovery in the U.S. 2023
  • Basic Statistic Importance of news coming from journalists of a similar age U.S. 2023, by age group
  • Basic Statistic Ability to recognize false information and news in the U.S. 2023, by age group

Attitudes toward advertising & marketing

13
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Adults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2024, by generation
  • Premium Statistic Consumers finding ads on selected media informative in the U.S. 2023, by generation
  • Premium Statistic Consumers finding ads on selected media entertaining in the U.S. 2023, by generation
  • Premium Statistic Consumers finding ads on selected media irritating in the U.S. 2023, by generation
  • Premium Statistic Adults buying items from TV or social media ads in the U.S. 2023, by generation
  • Premium Statistic Social media with highest purchase influence in the U.S. 2023, by generation
  • Premium Statistic Top information to be included in social media ads in the U.S. 2023, by generation
  • Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
  • Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
  • Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
  • Premium Statistic Cringiest qualities of ads according to U.S. adult Gen Zers 2023
  • Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023

Brand perception

7
  • Premium Statistic Net trust in brands among adults in the U.S. in 2023, by generation
  • Premium Statistic Share of adults buying a product because of its logo in the U.S. 2023, by generation
  • Premium Statistic Connotations of companies referred to as "woke" in the U.S. 2023, by generation
  • Premium Statistic Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among women aged 15-25 in the U.S. 2023
  • Premium Statistic Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among men aged 15-25 in the U.S. 2023

Shopping behavior

6
  • Premium Statistic Top driving factors behind Gen Z purchasing decisions in the U.S. 2023
  • Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation
  • Premium Statistic Leading shopping apps for Gen Z in the U.S. 2023
  • Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
  • Premium Statistic Share of Gen Z vs total shoppers likely to buy from social networks U.S. 2023
  • Premium Statistic Gen Z online shopping frequency in the U.S. 2023

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