Target audience: Digital banking users in Vietnam

Statista Consumer Insights

Target audience: Digital banking users in Vietnam

This report analyses consumers that answered ''Mobile (smartphone / tablet)'' or ''Online (PC / laptop)'' to the multi-pick question ''How do you process your banking matters with the bank that you primarily use (e.g. transactions)?''.
With it, you get a comprehensive overview of digital banking users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark digital banking users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Digital banking users in Vietnam

  • 37% of digital banking users have a high annual household income
  • Digital banking users value similar aspects of life as the overall consumer
  • Science and technology are relatively prevalent interests of digital banking users
  • Digital banking users are more likely to have outdoor activities as a hobby than the average consumer
  • Digital banking users remember seeing ads on video streaming services more often than the average consumer

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