Target group: Digital banking users in Vietnam

Statista Consumer Insights


Selected insights on target group: Digital banking users in Vietnam

  • 35% of digital banking users have a high annual household income
  • Social justice has less importance to digital banking users than to the average onliner
  • Finance and economy are relatively prevalent interests of digital banking users
  • Digital banking users are more likely to have traveling as a hobby than the average onliner
  • Digital banking users remember seeing ads on websites and apps of brands and products more often than the average onliner

  • Language: English
  • Released: December 2022
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