Target group: Digital banking users in Vietnam
Statista Consumer Insights
This report analyses consumers that answered ''Mobile (smartphone / tablet)'' or ''Online (PC / laptop)'' to the multi-pick question ''How do you process your banking matters with the bank that you primarily use (e.g. transactions)?''. With it, you get a comprehensive overview of digital banking users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark digital banking users in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts.
The report is updated regularly and is based on data from the Statista Global Consumer Survey.
