D2C e-commerce in Europe

Statistics report on direct-to-consumer e-commerce in Europe

D2C e-commerce in Europe

This report contains statistical data regarding direct-to-consumer (D2C) e-commerce in Europe. Besides a global overview, the report presents the European market and gives deeper insights into the D2C sector in the United Kingdom, Germany, and France.

Table of contents

Global overview

  • Premium Statistic Five-year expected funding of e-commerce startups 2021, by business model
  • Premium Statistic Total web visits to D2C brands' websites 2021
  • Premium Statistic Distribution of mostly digital-only D2C brands in 2022, by macro-region

European market

  • Basic Statistic Manufacturing enterprises selling via their website or app in the EU 2022, by country
  • Premium Statistic Highest valued e-commerce startup companies in Europe 2023
  • Premium Statistic Leading D2C e-commerce startups in Europe 2023, by valuation
  • Premium Statistic Fastest growing D2C brands in Europe 2022, by web traffic
  • Premium Statistic Main D2C e-commerce challenges in Europe 2022
  • Premium Statistic Main D2C delivery options offered in Europe 2022
  • Premium Statistic Main investment areas for D2C sales in Europe 2022

United Kingdom

  • Premium Statistic D2C sales by manufacturers in the UK 2020-2023
  • Premium Statistic Most successful D2C e-commerce sites in the UK 2022, by brand
  • Premium Statistic Key figures on D2C e-commerce delivery in the UK 2022
  • Premium Statistic Revenue of Gymshark LTD 2017-2022
  • Premium Forecast Glossier brand profile in the UK 2023
  • Premium Forecast Fitbit brand profile in the UK 2023


  • Premium Statistic D2C online sales revenue in Germany 2020-2021
  • Premium Statistic Business prospects of D2C e-commerce brands in Germany 2022
  • Premium Statistic Biggest challenges direct-to-consumer (D2C) e-commerce companies in Germany 2022
  • Premium Statistic Main factors in direct-to-consumer (D2C) online shopping in Germany 2022
  • Premium Statistic Online searches leading to D2C purchases in Germany 2022, by category
  • Premium Forecast Fitbit brand profile in Germany 2022


  • Premium Statistic Top mono-brand online fashion stores in France 2022, by market share
  • Premium Statistic Average order value on D2C e-commerce sites in France 2023, by category
  • Premium Statistic Customer acquisition cost in D2C e-commerce in France 2023, by category
  • Premium Statistic Online conversion rate in D2C e-commerce in France 2023, by category

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