B2C e-commerce in Japan

Statistics report on business-to-consumer (B2C) e-commerce in Japan

B2C e-commerce in Japan

This report provides insights on the business-to-consumer (B2C) e-commerce market in Japan. In addition to an overview of the online retail market segments, the report includes statistics on major platform operators, and digital shopping behavior. It further contains statistics on marketplace usage and purchase decision making processes.

Table of contents

Overview

4
  • Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
  • Premium Statistic B2C online retail market size in Japan 2013-2022
  • Premium Statistic B2C online retail ratio in Japan 2013-2022
  • Premium Statistic E-commerce penetration ratio in households in Japan 2013-2022

Segments

5
  • Premium Statistic B2C online retail market size in Japan 2022, by sector
  • Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
  • Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
  • Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
  • Premium Statistic M-commerce market size in Japan 2013-2022

B2C services

3
  • Premium Statistic Digital travel market size in Japan 2013-2022
  • Premium Statistic B2C e-learning market size in Japan FY 2014-2023
  • Premium Statistic Market size of online dating and matchmaking services Japan in 2019-2028

Major platform operators

5
  • Premium Statistic GMV of leading e-commerce sites in Japan 2022
  • Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
  • Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
  • Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
  • Premium Statistic Most popular shopping apps in Japan 2022, by downloads

Marketplaces

5
  • Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
  • Premium Statistic Monthly spending on online marketplaces in Japan 2023
  • Premium Statistic Preferred online retailers in Japan 2023
  • Premium Statistic Share of Amazon Prime subscribers in Japan 2023
  • Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age

Shopping behavior

4
  • Premium Statistic Share of online retail shopping users in Japan 2022, by age
  • Premium Statistic Frequency of online shopping in Japan 2023, by gender
  • Premium Statistic Main reasons for buying online in Japan 2023
  • Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023

Purchase decisions

4
  • Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
  • Premium Statistic Most desired information on e-commerce websites in Japan 2022
  • Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
  • Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2023, by gender

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