Television entertainment in India

Statistics report about television entertainment content in India

Television entertainment in India

This report presents data on the entertainment genre of television across India, delving into a global perspective of pay TV entertainment, followed by an overview of the domestic market. It also provides details on leading channels and shows in various Indian languages in terms of viewership and television ratings. A brief look at the streaming segment followed by advertising within the entertainment genre provides a holistic picture of the prevalent trends.

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Table of contents

Global comparison

4
  • Premium Statistic Global pay TV revenue 2010-2028
  • Premium Statistic Global pay TV revenue 2022-2028, by platform
  • Premium Statistic Demand for English and non-English TV shows worldwide 2018-2023
  • Premium Statistic Most in-demand series releases worldwide 2022

Domestic overview

6
  • Premium Statistic Value of the TV industry in India 2007-2026
  • Premium Statistic Television viewership in India 2018-2023
  • Premium Statistic TV content split India 2023, by genre
  • Premium Statistic Change in revenue contribution to TV India 2022, by genre
  • Premium Statistic Number of televisions GEC channels India 2023, by market
  • Premium Statistic Best paid TV actors India 2023, by episode fee

Regional language content

5
  • Premium Statistic Leading TV channels in India 2024, by weekly viewership
  • Premium Statistic Leading Hindi GEC TV channels in India 2023, by weekly AMA
  • Premium Statistic Leading GEC channels in south market India 2023, by weekly AMA
  • Premium Statistic Longest running TV show India 2023, by episode count
  • Premium Statistic Longest running Hindi soap opera India 2023, by episode count

Television ratings

4
  • Premium Statistic Popular GEC serials India 2022, by TRP
  • Premium Statistic Popular Tamil GEC serials India 2023, by TRP
  • Premium Statistic Popular Telugu GEC serials India 2023, by TRP
  • Premium Statistic Most viewed TV shows India 2023

Streaming entertainment

4
  • Premium Statistic Monthly active users of selected video OTT platforms India 2022
  • Premium Statistic Monthly time spent on selected video OTT platforms India 2022
  • Premium Statistic Most watched Indian series of all time India 2023, by views
  • Basic Statistic Most viewed international streaming films and shows India H1 2023

Advertising

5
  • Premium Statistic GEC channel advertising India H1 2023, by language
  • Premium Statistic TV GEC channel ad volume growth India 2022-2023
  • Premium Statistic Share of TV ad volumes India Q3 2023, by channel genre
  • Premium Statistic Leading sectors in GEC advertising India H1 2023
  • Premium Statistic Leading categories in GEC advertising India H1 2023
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