Television in Germany

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Statista dossier about television in Germany

This dossier presents a range of selected statistics and data about the television market in Germany. In addition to selected key figures on infrastructure and revenues of the TV industry, it also contains detailed information on TV usage and audience market shares, as well as a chapter on television advertising.

Table of contents

  • 1. Overview
    • Private television revenue in Germany 2015-2016, by segment

    • Share of TV viewers in total population in Germany 1988-2017

    • Television consumption in Germany as of July, 2018, by age group

    • Pay TV revenue in Germany 2002-2014

    • Market share of selected TV stations in Germany 2017

    • Most popular television genres in Germany 2015-2017

  • 2. Revenues
    • Total yields from TV and radio license fees in Germany 2005-2017

    • Revenue of regional public broadcasting institutions in Germany 2013-2014

    • Revenue of Zweites Deutsches Fernsehen (ZDF) in Germany 2005-2016

    • Revenue of the RTL media group in Germany 2005-2017

    • Revenue of ProSiebenSat. 1 Media AG 2005-2017

    • Revenue of Sky Deutschland in Germany 2004-2013

  • 3. Infrastructure
    • Number of households with TV reception in Germany 2007-2017

    • Number of households with cable TV in Germany 2008-2017

    • Number of households with HDTV in Germany 2017, by reception channel

    • Share of TV households in Germany 2008-2017, by reception channel

    • Market share of digital TV usage in Germany 2011-2018

    • Number of receivable television channels in Germany 1988-2016

    • Pay TV channels in Germany 2004-2016

    • Reception potential of TV channels in Germany 2017

  • 4. Television usage
    • Share of TV viewers in total population in Germany 1988-2017

    • Daily time spent watching television in Germany 1997-2017

    • Daily television viewing time in Germany 2016-2017, by age group

    • Average daily television viewing time in Germany 2014, by federal state

    • Daily TV viewing time of men in Germany 2013-2014, by age group

    • Daily TV viewing time of women in Germany 2013-2014, by age group

    • Television viewing time of children in Germany 1995-2017

  • 5. Audience market shares
    • Market share of TV channels in Germany 2017

    • Market share of public-service TV broadcaster ARD in Germany 2000-2017

    • Market share of public-service broadcaster ZDF in Germany 2000-2017

    • Market share of TV broadcaster RTL in Germany 2000-2017

    • Market share of commercial television station ProSieben in Germany 2000-2017

    • Market share of commercial television station Sat.1 in Germany 2000-2017

    • Market share of commercial television station VOX in Germany 2000-2017

    • Market share of commercial television station kabel eins in Germany 2000-2017

  • 6. TV advertising
    • Gross advertising revenue of TV channels in Germany 2017

    • Ranking of industries with the highest TV advertising expenditure in Germany 2017

    • Number of TV commercials in Germany 2002-2017

    • Air time of TV commercials in Germany 2002-2017

    • CPM for television commercials in Germany 2000-2017

    • CPM for television commercials (14-49 years) in Germany 2002-2017

  • 7. Outlook
    • Television industry revenues in Germany 2013-2022

    • TV market revenue in Germany 2004-2020, by segment

    • License fee revenues of public-service TV broadcasters in Germany 2003-2021

    • TV advertising revenues in Germany 2003-2022

    • Number of TV households in Germany 2005-2020, by reception channel

    • Number of pay-TV households in Germany 2009-2021

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