The Era of Taylor Swift

Statista spotlight report on the cultural and economic impact of Taylor Swift and her Eras Tour

The Era of Taylor Swift

Taylor Swift was named Time magazine’s Person of the Year 2023. This was just the latest in a series of astounding achievements over the past 12 months, from the release of two re-recorded studio albums to the kick-start of her record-breaking Eras Tour. This Statista spotlight report presents facts and figures about pop icon Taylor Swift. It focuses on her popularity, her impact on the music industry, and her overall economic impact, including exclusive Statista data on the Eras Tour.

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With a runtime of nearly three and a half hours, featuring hits from the singer-songwriter’s 10 studio albums, the Eras Tour has become one of the most talked about events of the year, chiefly due to the economic impact it has on the cities it has visited.

Table of contents

Key questions answered in this report:

  • How popular is Taylor Swift?
  • What is Taylor Swift’s role in the music industry?
  • What is Taylor Swift’s economic impact?

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