Online privacy in the United States

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Statista dossier about online privacy in the United States

This dossier presents information on online privacy in the United States. Due to the rise of social media and the expanding role of the internet in everyday lives of internet users, the need to protect private data has been an increasingly relevant topic to online users. This paper presents U.S. users' thoughts on online privacy and personal data, government surveillance as well as some insights regarding potential usage of coronavirus contact-tracing apps.

Table of contents

  • 1. Overview
    • Cyber crime: biggest online data breaches as of 2021

    • Global opinion on concern about online privacy 2019, by country

    • Global opinion on concern about online privacy 2019, by region

    • U.S. online users who feel their data is vulnerable to hackers 2019

    • U.S. online users who feel their data is vulnerable to hackers 2019, by gender

    • Global data protection and privacy rule awareness 2019, by country

    • Global data protection and privacy rule awareness 2019, by region

  • 2. Personal data and user consent
    • U.S. opinion about digital privacy 2019

    • Personal information U.S. internet users are willing to share 2018

    • Degree of control regarding personal information according to U.S. adults 2019

    • Data online users are willing to share to avoid paying for content worldwide 2019

    • Acceptable uses of data or personal information according to U.S. adults 2019

    • Frequency of U.S. adults being asked to approve privacy policies 2019

    • U.S. adults who are not confident in companies' behavior during data misuse 2019

    • U.S. mobile user awareness on select location data use by companies and brands 2019

    • Leading reasons for U.S. mobile users to share their data with companies 2019

  • 3. User concern
    • Online protection strategies of global internet users 2019

    • Global concern about internet privacy risk vs. convenience 2019, by country

    • U.S. online consumer concerns about brands and data privacy 2019

    • U.S. mobile user top online privacy usage concerns 2019

    • U.S. consumer concerns on data privacy 2019

    • U.S. consumer trust in social media ads 2019, by generation

    • Distrust in influencers and bloggers among U.S. internet users 2019

    • U.S. consumer distrust in shopping recommendations 2019, by platform

  • 4. Government surveillance and data requests
    • Freedom House Index: internet freedom in selected countries 2020

    • Global concern about foreign governments and online privacy 2019, by country

    • Global concern about foreign governments and online privacy 2019, by region

    • Global concern about national government and online privacy 2019, by country

    • Global concern about national government and online privacy 2019, by region

    • Google user data requests from federal agencies and governments H1 2020, by country

    • Facebook: user data requests from federal agencies & governments H1 2020, by country

    • Snapchat user data requests by U.S. federal authorities 2014-2020

    • Twitter: user data requests from federal agencies and governments H1 2020

  • 5. Online privacy regulations
    • Estimated costs from stringent federal data privacy law in the U.S. 2019

    • Estimated costs due to reduced data access to U.S. businesses 2019

    • Estimated costs from targeted data regulation in the U.S. 2019

    • U.S. familiarity with digital privacy regulations and guidelines 2019

    • U.S. opinion on importance of corporate data privacy practices 2019

    • U.S. opinion on reportable privacy incidents 2019

    • Expected CCPA compliance timeline of U.S. companies 2019

    • Type breakdown of CCPA requests in Q1 2020

  • 6. Spotlight: coronavirus contact-tracing apps
    • Concern of U.S. adults on privacy implications of coronavirus exposure tool 2020

    • Tech company location sharing with U.S. gov't due to COVID-19 2020

    • Opinion on tech company location sharing with gov't U.S. 2020, by gender

    • Trust in U.S. entities to create location tracking tool to combat COVID-19 2020

    • U.S. trust in select entities to keep coronavirus tracking data secure 2020

    • U.S. opinion on gov't tracking location to limit COVID-19 spread 2020

    • U.S. adults who say gov't tracking is acceptable to trace coronavirus spread 2020

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