Online privacy worldwide

Statistics report about global online privacy

Online privacy worldwide

Due to the rise of generative AI and the expanding role of the internet in the everyday lives of internet users, the need to protect private data has been an increasingly relevant topic to internet users, governments, tech companies, and online marketers. The report gives an extended look at the existing data privacy regulations in the world, followed by the implementation and complaint status. The report explores internet users' attitudes and concerns regarding their data privacy. The report also gives an overview of government access to user data, including statistics about countries frequently requesting access to user data and the most common reasons for such requests.

Table of contents

Online privacy laws and regulations worldwide

7
  • Basic Statistic Global population with personal data covered under privacy regulations 2020-2024
  • Basic Statistic U.S. signed consumer privacy laws 2024, by state
  • Basic Statistic EU online privacy laws 2024
  • Premium Statistic Awareness of local privacy laws among online users 2023, by country
  • Premium Statistic GDPR and DPA preparedness level among EU and UK companies 2023
  • Premium Statistic Implementation status of data privacy measures in U.S. and UK companies 2023
  • Basic Statistic Privacy laws impact on U.S. and UK companies transferring data internationally 2023

Fines and penalties

4
  • Basic Statistic Fines for personal data transfers outside EU 2023
  • Basic Statistic Global biggest data breach fines, penalties, and settlements worldwide 2023
  • Premium Statistic Total value of GDPR fines imposed in Europe 2018-2023, by country
  • Basic Statistic Largest fines issued for violations of GDPR 2024

Online privacy actions

4
  • Basic Statistic Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2023
  • Basic Statistic Global internet users taking privacy actions 2023, by age
  • Basic Statistic Global consumers using digital data protection tools November 2022, by type
  • Basic Statistic Most common online privacy measures worldwide 2023

Surveillance and government access

9
  • Basic Statistic Countries with the most requests for content removal sent to Google 2013-2022
  • Basic Statistic Google user data requests from federal agencies and governments H2 2009-H1 2023
  • Basic Statistic Google user data requests from federal agencies and governments H1 2023, by country
  • Basic Statistic Google products most affected by government content removal requests H12017-H12023
  • Basic Statistic Main reasons used by governments to request content removal from Google 2013-2022
  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2023
  • Basic Statistic Facebook user data requests from federal agencies & governments H1 2023, by country
  • Basic Statistic TikTok: user data requests from federal agencies & governments H1 2023, by country
  • Basic Statistic Markets with most user data requests 2013-2021

Mobile privacy and app tracking

5
  • Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
  • Basic Statistic Users in selected markets feeling tracked online after talking about a topic 2023
  • Basic Statistic Mobile targeted ads awareness after talking about a topic in selected markets 2023
  • Basic Statistic iOS apps that declared collecting global users private data 2024
  • Premium Statistic Reasons to collect mobile app data from global iOS users 2024

Attitudes of online users toward data privacy

9
  • Premium Statistic Global attitudes of internet users toward data localization 2023
  • Premium Statistic Global attitudes of internet users toward data localization 2023, by country
  • Premium Statistic Internet users who want to do more to protect privacy worldwide 2023, by country
  • Basic Statistic Global consumer confidence about online personal data security 2023
  • Basic Statistic Global consumers awareness of data selling among companies 2020-2022
  • Premium Statistic Global consumers sharing personal data for better service November 2022, by data type
  • Premium Statistic Global users accepting online privacy risks for convenience 2023, by country
  • Premium Statistic Global consumers on data privacy priorities effective to build trust 2022
  • Basic Statistic Global internet users attitudes toward AI use of companies 2023

Privacy concerns and risks

7
  • Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
  • Premium Statistic Internet users who believe it's impossible to protect their privacy online 2023
  • Premium Statistic Global online users concerns about misuse of personal data Q3 2020-Q3 2023
  • Premium Statistic Global online users concerns about misuse of personal data Q2 2023, by country
  • Premium Statistic Global online users concerns about misuse of personal data Q3 2023, by age and gender
  • Premium Statistic Level of concern about data privacy global 2022
  • Basic Statistic Worries of global internet users regarding online privacy Q3 2022

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