Gen Z and the beauty industry in the United States

This report provides an in-depth look at the relationship between Generation Z and the beauty industry in the United States, focusing on their habits, attitudes, and needs. The first chapter provides a general overview of the beauty market both globally and in the United States. This is then followed by a chapter on Generation Z's favorite brands and their impact on social media platforms such as TikTok. Analyzing the biggest influences and most important channels for this new generation of beauty consumers, the following chapters look into the shopping and digital behavior of Gen Z consumers, as well as the new digital trends that they follow. To conclude, the values and needs of Gen Z beauty shoppers are highlighted in a chapter on brand values, such as sustainability and diversity.