Household paper products brands: Bounty & Charmin

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Statista dossier on the Bounty & Charmin brands

This dossier provides statistical information about the household paper products brands Bounty and Charmin. Bounty and Charmin are both brands of Procter & Gamble. To provide a better understanding of these brands, this dossier has been split into the following chapters: paper tissue market overview, retail, advertising expenditure, and consumer behavior.

Table of contents

  • 1. Paper tissue market overview
    • Distribution of global paper production by grade 2017

    • Global tissue paper consumption forecast from 2007 to 2027

    • Tissue consumption share worldwide 2018, by region

    • Revenue of the tissue & hygiene paper market worldwide by country 2018

    • Revenue of the toilet paper market worldwide by country 2018

    • Revenue of the household paper market worldwide by country 2018

    • Revenue of the paper tissues market worldwide by country 2018

    • North American market share of tissue paper manufacturers 2018

    • Hygiene products market value in the U.S. 2015-2020

    • U.S. projected production capacity of household and sanitary paper 2018-2023

    • Distribution of U.S. recovered paper and paperboard utilization by type 2018

  • 2. Retail
    • Size of the tissue paper market U.S. 2017-2025

    • Size of the tissue paper market U.S. 2017-2025, by product segment

    • Retail volume of the tissue industry in the U.S. from 2011 to 2021, by segment

    • Sales of paper products U.S. 2019, by category

    • Sales of toilet tissue in the U.S. from 2017 to 2019

    • Sales of paper towels in the U.S. from 2017 to 2019

    • U.S. private label and overall paper products category sales 2019

    • Retail value share of private label paper products in the U.S. 2019, by category

    • Sales share of the leading 10 toilet tissue brands of the U.S. 2017

    • Sales share of the leading 10 paper towel brands of the U.S. 2017

    • Sales price per unit of paper products U.S. 2019, by category

  • 3. Advertising expenditure
    • Largest advertisers in the U.S. 2018

    • Ad spend of selected household product brands in the U.S. 2018

    • Procter & Gamble: ad spend in the U.S. 2009-2018

    • Bounty (paper towels): ad spend in the U.S. 2011-2018

    • Charmin: ad spend in the U.S. 2011-2018

  • 4. Consumer behavior
    • Per capita consumption of tissue worldwide in 2018, by region

    • U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2018

    • Most used brands of paper towels in the U.S. 2019

    • Most used brands of toilet paper in the U.S. 2019

    • Most used brands of paper napkins in the U.S. 2019

    • Rolls / packages of Bounty paper towels used in the U.S. 2019

    • Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2019

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