Household paper products brands: Bounty & Charmin

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Statista dossier on the Bounty & Charmin brands

This dossier provides statistical information about the household paper products brands Bounty and Charmin. Bounty and Charmin are both brands of Procter & Gamble. To provide a better understanding of these brands, this dossier has been split into the following chapters: paper tissue market overview, retail, advertising expenditure, and consumer behavior.

Table of contents

  • 1. Paper tissue market overview
    • Revenue of the paper tissues market worldwide, by country 2017

    • Revenue of the tissue and hygiene paper market worldwide, by country 2017

    • Segment shares in total market revenue of the tissue and hygiene paper market in North America 2017

    • Hygiene products market value in the U.S. 2015-2020

    • Per-capita volume sales in the paper tissues market worldwide by country in 2017

    • Per-capita volume sales in the tissue and hygiene paper market worldwide by country in 2017

  • 2. Retail
    • Value share of the tissue industry in the United States in 2017, by product segment

    • Retail sales of the tissue industry in the United States in 2017, by segment

    • Leading vendors of paper towels in the United States 2017

    • Leading vendors of toilet tissue in the United States 2017

    • Sales of the leading 10 paper towel brands of the U.S. 2017

    • Sales share of the leading 10 paper towel brands of the U.S. 2017

    • Sales of the leading 10 toilet tissue brands of the U.S. 2017

    • Sales share of the leading 10 toilet tissue brands of the U.S. 2017

  • 3. Advertising expenditure
    • Largest advertisers in the U.S. 2017

    • Ad spend of selected household product brands in the U.S. 2017

    • Procter & Gamble: ad spend in the U.S. 2009-2017

    • Bounty (paper towels): ad spend in the U.S. 2011-2017

    • Charmin: ad spend in the U.S. 2011-2017

  • 4. Consumer behavior
    • Most used brands of paper towels in the U.S. 2018

    • Most used brands of toilet paper in the U.S. 2018

    • Most used brands of paper napkins in the U.S. 2018

    • U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2017

    • Rolls / packages of Bounty paper towels used in the U.S. 2018

    • Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2018

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