Household cleaning products brands: Tide & Febreze

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Statista dossier on the Tide & Febreze brands

This dossier provides statistical information about the household cleaning products brands Tide and Febreze from Procter & Gamble. In order to provide an understanding of these brands and the household cleaning market in which they operate, the dossier has been broken down into the following chapters: market overview, key figures of Tide & Febreze, advertising expenditure, and consumer behavior.

Table of contents

  • 1. Market Overview
    • Size of the global household cleaners market from 2016 to 2022

    • Size of the global laundry detergent market from 2016 to 2025

    • U.S. market value of soap and detergent 2014-2025

    • U.S. market value of soap and detergent by product 2016/2025

    • Market size of the air freshener market in the U.S. from 2014 to 2025

  • 2. Key Figures of Tide & Febreze
    • Net sales of Procter & Gamble in the U.S. 2014-2018

    • Procter & Gamble's net sales share worldwide 2014-2018, by business unit

    • Sales share of the leading vendors of liquid laundry detergent in the U.S. 2017

    • Leading vendors of liquid laundry detergents in the U.S. 2017

    • Sales share of the leading 10 liquid laundry detergent brands of the U.S. 2017

    • Leading liquid laundry detergent brands sales of the U.S. 2017

    • Sales of the leading nonfood product introductions in the U.S. 2017

    • Market share of the leading air freshener brands in the United States as of 2018

  • 3. Advertising Expenditure
    • Largest advertisers in the U.S. 2017

    • Ad spend of selected household product brands in the U.S. 2017

    • Procter & Gamble: ad spend in the U.S. 2009-2017

    • Tide: ad spend in the U.S. 2011-2017

    • Febreze: ad spend in the U.S. 2011-2017

  • 4. Consumer Behavior
    • Home cleaning behavior in the United States as of 2018

    • Retail channels shopped at for cleaning goods among U.S. consumers 2018

    • U.S. household expenditure on housekeeping supplies 2007-2017

    • U.S. household expenditure on laundry and cleaning supplies 2007-2017

    • U.S. household expenditure on soaps and detergents 2007-2017

    • Usage of air freshener sprays and deodorizers in the U.S. 2018

    • Most used brands of air freshener sprays and room deodorizers in the U.S. 2018

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