Household cleaning products brands: Tide & Febreze

The Statista dossier
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Statista dossier on the Tide & Febreze brands

This dossier provides statistical information about the household cleaning products brands Tide and Febreze.

Table of contents

  • 1. Overview
    • U.S. supermarkets: laundry detergent dollar sales 2014-2015

    • U.S. supermarkets: laundry detergent unit sales 2014-2015

    • Leading vendors of liquid laundry detergents in the U.S. 2017

    • U.S. laundry detergent dollar sales 2015, by category

    • Sales share of the leading 10 liquid laundry detergent brands of the U.S. 2017

  • 2. Advertising expenditure
    • Largest global advertisers 2015

    • Largest advertisers in the U.S. 2017

    • Ad spend of selected household product brands in the U.S. 2017

    • Procter & Gamble: ad spend in the U.S. 2009-2017

    • Tide: ad spend in the U.S. 2011-2017

    • Febreze: ad spend in the U.S. 2011-2017

  • 3. Consumer behavior
    • U.S. household expenditure on laundry and cleaning supplies 2007-2016

    • U.S. household expenditure on soaps and detergents 2007-2016

    • Laundry methods used by households in North America 2015

    • Important laundry detergent attributes North America 2015

    • Fabric softener brand preferences in the U.S. in 2016, by gender

    • Bleach and laundry whitener brand preferences in the U.S. in 2016, by age group

    • Most used brands of air freshener sprays and room deodorizers in the U.S. 2017

  • Language: English
  • Released: November 2016
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