Free, freemium and paid app revenue development

Freemium and In-App Ads Expand Their Lead

This report presents information on mobile app monetization through various business models as of spring 2015. Data is mainly based on several key markets and iOS App Store and Google Play and analyses topics such as revenue growth and development as well as freemium, paid and paidmium monetization models. Results also include information on in-app advertising and data pertaining to selected countries.
  • Language: English
  • Released: March 2015
  • Source(s): App Annie, IDC
Study included in Corporate Account only.
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