Mobile app monetization

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Statista dossier about mobile app monetization

This dossier presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

  • 1. Overview
    • Annual number of global mobile app downloads 2017-2022

    • Annual number of global mobile app downloads 2014-2023, by region

    • Annual global mobile app downloads 2018-2023, by store

    • Global mobile app consumer spending 2016-2019

    • Annual global mobile app consumer spending 2018-2023, by store

    • Global gross consumer spend on mobile apps 2017-2022, by region

  • 2. User aquisition and retention
    • Average CPLU and CPI for iOS apps worldwide 2014-2016

    • Average mobile app user acquisition costs 2017-2018, by user action and OS

    • Average mobile app user acquisition costs 2017-2018, by region

    • Global mobile app install advertising spending 2017-2020

    • Global Google Play app installs 2017, by source

    • Global Apple App Store app installs 2017, by source

    • Mobile app user retention rate 2018, by category

    • Mobile apps: user retention rate 2012-2019

    • Global mobile app three month user retention and churn 2018

    • Global mobile app three month user retention rates 2018, by vertical

    • Mobile apps: abandonment rate 2012-2019

  • 3. App monetization
    • Share of worldwide mobile app revenues 2017, by channel

    • Most-used mobile app monetization models of developers 2017

    • Mobile game developers strategies to expand their audience as of November 2017

    • Leading mobile app monetization methods worldwide 2017

    • Leading mobile app SDK categories worldwide 2017

    • Leading mobile app monetization SDKs worldwide 2017

    • Leading mobile app analytics SDKs worldwide 2017

    • Top advertising SDKs used by Android gaming and non-gaming apps 2017

    • In-app advertising monetization capacity share worldwide in 2017, by ad format

    • iOS featured app and game download increase 2017

    • U.S. App Store revenue per active iPhone 2016-2017, by category

    • Global Apple App Store app revenue share 2017-2023, by category

    • Global Google Play app revenue share 2017-2023, by category

    • Mobile app ARPU in selected verticals worldwide Q1 2018, by user type

    • Apple App Store holiday app spending 2018-2019

  • 4. App stores
    • Apple, Google, and Microsoft: revenue comparison 2008-2018

    • Revenue split of leading digital content store worldwide in 2018

    • Number of apps available in leading app stores 2019

    • Number of active apps from the Apple App Store as of July 2018

    • Apple App Store: number of downloads as of June 2017

    • Most popular Apple App Store categories 2019

    • Google Play: annual gross app revenue 2016-2018

    • Apple App Store: annual gross app revenue 2017-2018

    • Global Google Play and Apple App Store app revenues Q2 2019

    • YoY Apple App Store and Google Play app revenue growth 2017-2019

    • App spend distribution between Apple App Store and Google Play 2012-2018

    • Apple App Store: average app price 2019

    • Annual Apple App Store iOS developer payout 2015-2018

    • Total Apple App Store iOS developer payout 2014-2019

    • Distribution of free and paid Android apps 2019

  • 5. App publishers
    • Number of new million dollar app publishers in the U.S. in 2017-2018, by platform

    • U.S. iOS million dollar app publishers category focus 2018

    • U.S. Android million dollar app publishers category focus 2018

    • Top mobile app publishers in the U.S. 2019, by audience

    • Top mobile app publishers in the U.S. 2019, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2019

    • Leading non-gaming Android app publishers in the U.S. 2019, by revenue

    • Leading non-gaming Android app publishers worldwide 2019, by revenue

    • Leading gaming app publishers in Google Play worldwide 2019 by revenue

    • Leading non-gaming iPhone app publishers in the U.S. 2019, by revenue

    • Leading non-gaming iPhone app publishers worldwide 2019, by revenue

    • Leading iPhone gaming app publishers worldwide 2019, by revenue

    • Leading iPhone gaming app publishers in the U.S. in 2019, by revenue

    • Leading non-gaming iPad app publishers worldwide 2019, by revenue

    • Leading non-gaming iPad app publishers in the U.S. 2019, by revenue

    • Leading iPad gaming app publishers worldwide in 2019, by revenue

    • Leading iPad gaming app publishers in the U.S. 2019, by revenue

  • 6. Mobile gaming
    • Global games market revenue 2018, by segment

    • Global consumer spend mix on mobile apps and games 2017-2022

    • Apple App Store: number of available gaming apps as of Q2 2019

    • Google Play: number of available gaming apps as of Q2 2019

    • Amazon Appstore: number of available gaming apps as of Q2 2019

    • Top grossing iOS mobile gaming apps 2019, ranked by daily revenue

    • Leading iPhone gaming apps worldwide in 2019, by revenue

    • Leading iPhone gaming apps in the U.S. in 2019, by revenue

    • Leading iPad gaming apps worldwide in 2019, by revenue

    • Leading iPad gaming apps in the U.S. in 2019, by revenue

    • Leading gaming apps in Google Play worldwide 2019, by revenue

    • Leading gaming apps in Google Play in the U.S. 2019, by revenue

    • Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS

    • Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS

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