Mobile app monetization

Mobile app monetization
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Statistics report about mobile app monetization

This report presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

    • Annual number of global mobile app downloads 2016-2022

    • Mobile app downloads worldwide 2019-2027, by segment

    • Mobile app revenue worldwide 2019-2027, by segment

    • Leading iPhone apps worldwide 2022, by downloads

    • Leading Android apps worldwide 2022, by downloads

    • Quarterly consumer spend on mobile apps per user 2019-2022

    • Global mobile app consumer spending 2016-2022

    • Annual global mobile app consumer spending 2021-2026, by store

    • Global mobile app consumer spending 2022, by region

    • Leading iPhone apps worldwide 2022, by revenue

    • Leading Android apps worldwide 2022, by revenue

    • Leading targeting criteria for global mobile app user acquisition 2022

    • Most effective ad formats for mobile app user acquisition worldwide 2022

    • Most used pricing methods for global mobile app user acquisition 2022

    • Leading mobile app user acquisition campaign actions 2022

    • Global Android app retention rate Q3 2022

    • Global iOS app retention rate Q3 2022

    • Apps global conversion rate for purchases and subscriptions Q1 2022

    • Conversion rate of Android apps in the U.S. 2022, by category

    • Conversion rate of iOS apps in the U.S. 2022, by category

    • Mobile app fraud estimated global value 2022-2023, by region

    • Global app market value 2022, by monetization

    • Average price of paid Android apps 2023

    • Average price of paid iOS apps 2023

    • Average price of paid Amazon Appstore apps 2023

    • Global app market revenues 2018-2027, by segment

    • Global app market revenues growth 2018-2026, by segment

    • Google Play Store: monetization of highest-ranking apps 2022, by category

    • Apple App Store: monetization of highest-ranking apps 2022, by category

    • App monetization methods by U.S. publishers 2023

    • Mobile ad spend worldwide in 2022, by OS

    • Number of apps available in leading app stores Q3 2022

    • Revenue split for app stores worldwide 2022

    • Distribution of free and paid Android apps 2023

    • Number of active apps from the Apple App Store 2008-2022

    • Most popular Apple App Store categories 2022

    • Global Google Play and Apple App Store app revenues 2022

    • Apple App Store: average app price 2023

    • Annual Apple App Store iOS developer payout 2015-2022

    • Total Apple App Store iOS developer payout 2014-2023

    • Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022

    • Top app publisher share of global app downloads 2022

    • Global revenues and downloads for top app publishers 2019-2022

    • Top app publisher share of global app revenue 2022

    • Super apps: drivers of consumers trust in publishers 2022

    • Apps & mobile games global consumer spending 2022

    • Gaming revenue worldwide 2022, by segment

    • Apple App Store: number of available gaming apps as of Q3 2022

    • Leading iPhone gaming app publishers worldwide 2022, by revenue

    • Google Play: number of available gaming apps as of Q3 2022

    • Amazon Appstore: number of available gaming apps as of Q3 2022

    • Subscription model adoption in selected app categories 2022

    • Android subscription apps global install rate 2021-2022

    • iOS subscription apps global install rate 2021-2022

    • Mobile app subscription global renewal rates 2022

    • Free trial strategies within subscription apps 2023

    • Length of free trial periods within subscription apps 2023

    • Mobile app subscribers retained after one year 2023, by renewal model

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