Mobile app monetization

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Statista dossier about mobile app monetization

This dossier presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

  • 1. Overview
    • Annual number of global mobile app downloads 2016-2020

    • Annual number of global mobile app downloads 2014-2023, by region

    • Annual global mobile app downloads 2018-2024, by store

    • Global mobile app consumer spending 2016-2020

    • Annual global mobile app consumer spending 2020-2025, by store

  • 2. User aquisition and retention
    • Average CPLU and CPI for iOS apps worldwide 2014-2016

    • Average mobile app user acquisition costs 2018-2019, by user action and OS

    • Average mobile app user acquisition costs 2019-2020, by region

    • Mobile apps: user retention rate 2012-2019

    • Mobile app user retention rate worldwide 2020, by vertical

    • Global mobile app three month user retention and churn 2018

    • Global mobile app three month user retention rates 2018, by vertical

    • Mobile apps: abandonment rate 2012-2019

  • 3. App monetization
    • Leading mobile app monetization strategies 2019

    • Share of ad revenue-generating apps according to app developers 2019

    • Biggest challenge regarding app monetization according to developers 2019

    • Leading in-app ad formats according to app developers 2019

    • Conversion rate of in-app video and display advertising worldwide in Q1 2019

    • Conversion rate of in-app display ads worldwide Q1 2019, by format

    • Conversion rate of in-app video advertising worldwide Q1 2019, by type

    • Global Apple App Store app revenue share 2018-2024, by category

    • Global Google Play app revenue share 2018-2024, by category

    • Quarterly consumer spend on mobile apps per user 2020

    • U.S. subscription app revenue 2016-2020, by platform

    • Apple App Store holiday app spending 2018-2021

  • 4. App stores
    • Apple, Google, and Microsoft: revenue comparison 2008-2020

    • Revenue split for app stores worldwide 2020

    • Number of apps available in leading app stores 2020

    • Distribution of free and paid Android apps 2021

    • Number of active apps from the Apple App Store 2008-2020

    • Apple App Store: number of downloads as of June 2017

    • Most popular Apple App Store categories 2021

    • Google Play: annual consumer spending on mobile apps 2016-2020

    • Apple App Store: annual gross app revenue 2017-2020

    • Global Google Play and Apple App Store app revenues Q3 2020

    • YoY Apple App Store and Google Play app revenue growth 2017-2019

    • App spend distribution between Apple App Store and Google Play 2012-2018

    • Apple App Store: average app price 2021

    • Annual Apple App Store iOS developer payout 2015-2019

    • Total Apple App Store iOS developer payout 2014-2021

  • 5. App publishers
    • Top app publisher share of global app downloads 2019

    • Top app publisher share of global app revenue 2019

    • Number of new million dollar app publishers in the U.S. in 2017-2018, by platform

    • U.S. iOS million dollar app publishers category focus 2018

    • U.S. Android million dollar app publishers category focus 2018

    • Top mobile app publishers in the U.S. 2019, by audience

    • Top mobile app publishers in the U.S. 2019, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2019

    • Leading non-gaming Android app publishers in the U.S. 2021, by revenue

    • Leading non-gaming Android app publishers worldwide 2021, by revenue

    • Leading Android gaming app publishers worldwide 2021, by revenue

    • Leading non-gaming iPhone app publishers in the U.S. 2021, by revenue

    • Leading non-gaming iPhone app publishers worldwide 2021, by revenue

    • Leading iPhone gaming app publishers worldwide 2021, by revenue

    • Leading iPhone gaming app publishers in the U.S. 2021, by revenue

    • Leading non-gaming iPad app publishers worldwide 2021, by revenue

    • Leading non-gaming iPad app publishers in the U.S. 2021, by revenue

    • Leading iPad gaming app publishers worldwide 2021, by revenue

    • Leading iPad gaming app publishers in the U.S. 2021, by revenue

  • 6. Mobile gaming
    • Global games market revenue 2019, by segment

    • Global consumer spend mix on mobile apps and games 2017-2022

    • Apple App Store: number of available gaming apps as of Q4 2020

    • Google Play: number of available gaming apps as of Q4 2020

    • Amazon Appstore: number of available gaming apps as of Q4 2020

    • Top grossing iOS mobile gaming apps in the U.S. 2021, ranked by daily revenue

    • Leading iPhone gaming apps worldwide 2021, by revenue

    • Leading iPhone gaming apps in the U.S. 2021, by revenue

    • Leading iPad gaming apps worldwide 2021, by revenue

    • Leading iPad gaming apps in the U.S. 2021, by revenue

    • Leading Android gaming apps worldwide 2021, by revenue

    • Leading Android gaming apps in the U.S. 2021, by revenue

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