Mobile app monetization

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Statista dossier about mobile app monetization

This dossier presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

    • Annual number of global mobile app downloads 2016-2021

    • Mobile app downloads worldwide 2017-2025, by segment

    • Mobile app revenue worldwide 2017-2025, by segment

    • Leading iPhone apps worldwide 2022, by downloads

    • Leading Android apps worldwide 2022, by downloads

    • Annual global mobile app downloads 2020-2025, by store

    • Global mobile app consumer spending 2016-2021

    • Annual global mobile app consumer spending 2020-2025, by store

    • Leading iPhone apps worldwide 2022, by revenue

    • Leading Android apps worldwide 2022, by revenue

    • Leading targeting criteria for global mobile app user acquisition 2021

    • Average mobile app user acquisition costs 2019-2020, by region

    • Leading mobile app user acquisition campaign actions 2021

    • Most effective ad formats for mobile app user acquisition worldwide 2021

    • Most used pricing methods for global mobile app user acquisition 2021

    • Global mobile app engagement and retention rates 2019-2020

    • Global 30 day post-install app retention rate Q3 2020, by country

    • Mobile app user retention rate worldwide 2020, by vertical

    • Global iOS app retention rate 2020

    • Global Android app retention rate 2020

    • Global app retention rates 2020, by install type

    • Average price of paid Android apps 2022

    • Average price of paid iOS apps 2022

    • Average price of paid Amazon Appstore apps 2022

    • App monetization methods by U.S. publishers 2022

    • In-app advertising conversion rate worldwide 2020, by platform

    • CPA of selected in-app advertising formats 2020, by platform

    • iOS App Store and Google Play Store revenue from 2019-2020, by category

    • Global Apple App Store app revenue share 2019-2025, by category

    • Global Google Play app revenue share 2019-2025, by category

    • Quarterly consumer spend on mobile apps per user 2019-2022

    • Subscription app installs Q2 2020, by category

    • Global subscription app revenue 2019-2021, by platform

    • Number of apps available in leading app stores Q1 2022

    • Revenue split for app stores worldwide 2020

    • Distribution of free and paid Android apps 2022

    • Number of active apps from the Apple App Store 2008-2022

    • Most popular Apple App Store categories 2022

    • Google Play: annual consumer spending on mobile apps 2016-2021

    • Apple App Store: annual gross app revenue 2017-2021

    • Global Google Play and Apple App Store app revenues Q1 2022

    • Apple App Store: average app price 2021

    • Annual Apple App Store iOS developer payout 2015-2021

    • Total Apple App Store iOS developer payout 2014-2022

    • Mobile app expenditure in the Apple App Store 2020, by publisher revenue

    • Mobile app publishers in the Apple App Store 2020, by revenue

    • Non-gaming app expenditure in the App Store 2020, by publisher revenue

    • Non-gaming mobile app publishers in the Apple App Store 2020, by revenue

    • Mobile gaming app expenditure in the App Store 2020, by publisher revenue

    • Mobile gaming app publishers in the Apple App Store 2020, by revenue

    • Leading non-gaming Android app publishers worldwide 2022, by revenue

    • Leading Android gaming app publishers worldwide 2022, by revenue

    • Leading non-gaming iPhone app publishers worldwide 2022, by revenue

    • Leading iPhone gaming app publishers worldwide 2022, by revenue

    • Leading non-gaming iPad app publishers worldwide 2022, by revenue

    • Leading iPad gaming app publishers worldwide 2022, by revenue

    • Mobile gaming monetization through ads and IAP 2020, by genre

    • Mobile game monetization preferences of new gamers in select countries 2020

    • Apple App Store: number of available gaming apps as of Q1 2022

    • Google Play: number of available gaming apps as of Q1 2022

    • Amazon Appstore: number of available gaming apps as of Q1 2022

    • Leading iPhone gaming apps worldwide 2022, by revenue

    • Leading iPad gaming apps worldwide 2022, by revenue

    • Leading Android gaming apps worldwide 2021, by revenue

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