Mobile app monetization

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Statista dossier about mobile app monetization

This dossier presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

  • 1. Overview

    • Annual number of global mobile app downloads 2017-2022

    • Annual number of global mobile app downloads 2017-2022, by region

    • Mobile apps: leading markets ranked by number of app downloads 2017-2022

    • Mobile apps: leading markets ranked by amount of app spending 2017-2022

    • Annual global mobile app consumer spending 2016-2021, by store

    • Global gross consumer spend on mobile apps 2017-2022, by region

  • 2. App monetization

    • Share of worldwide mobile app revenues 2017, by channel

    • Most-used mobile app monetization models of developers 2017

    • Mobile game developers strategies to expand their audience as of November 2017

    • Leading mobile app monetization methods worldwide 2017

    • Leading mobile app SDK categories worldwide 2017

    • Leading mobile app monetization SDKs worldwide 2017

    • Leading mobile app analytics SDKs worldwide 2017

    • Top advertising SDKs used by Android gaming and non-gaming apps 2017

    • In-app advertising monetization capacity share worldwide in 2017, by ad format

    • iOS featured app and game download increase 2017

    • Average mobile app user acquisition costs 2017-2018, by user action and OS

    • U.S. App Store revenue per active iPhone 2016-2017, by category

  • 3. App stores

    • Apple, Google, and Microsoft: revenue comparison 2008-2017

    • Number of apps available in leading app stores 2018

    • Number of active apps from the Apple App Store as of July 2018

    • Apple App Store: number of downloads as of June 2017

    • Most popular Apple App Store categories 2018

    • Google Play: annual gross app revenue 2016-2017

    • Annual Apple App Store sales 2013-2016

    • Apple App Store: average app price 2018

    • Annual Apple App Store iOS developer payout 2015-2017

    • Total Apple App Store iOS developer payout 2014-2018

    • Distribution of free and paid Android apps 2018

  • 4. App publishers

    • Top mobile app publishers in the U.S. 2018, by audience

    • Top mobile app publishers in the U.S. 2018, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2018

    • Leading non-gaming Android app publishers in the U.S. 2018, by revenue

    • Leading non-gaming Android app publishers worldwide 2018, by revenue

    • Leading gaming app publishers in Google Play worldwide 2018 by revenue

    • Leading non-gaming iPhone app publishers in the U.S. 2018, by revenue

    • Leading non-gaming iPhone app publishers worldwide 2018, by revenue

    • Leading iPhone gaming app publishers worldwide 2018, by revenue

    • Leading iPhone gaming app publishers in the U.S. in 2018, by revenue

    • Leading non-gaming iPad app publishers worldwide 2018, by revenue

    • Leading non-gaming iPad app publishers in the U.S. 2018, by revenue

    • Leading iPad gaming app publishers worldwide in 2018, by revenue

    • Leading iPad gaming app publishers in the U.S. 2018, by revenue

  • 5. Mobile gaming

    • Global games market revenue 2017, by segment

    • Global mobile gaming app revenue 2015-2020

    • Apple App Store: number of available gaming apps as of Q3 2018

    • Google Play: number of available gaming apps as of Q3 2018

    • Amazon Appstore: number of available gaming apps as of Q3 2018

    • Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

    • Leading iPhone gaming apps worldwide in 2018, by revenue

    • Leading iPhone gaming apps in the U.S. in 2018, by revenue

    • Leading iPad gaming apps worldwide in 2018, by revenue

    • Leading iPad gaming apps in the U.S. in 2018, by revenue

    • Leading gaming apps in Google Play worldwide 2018, by revenue

    • Leading gaming apps in Google Play in the U.S. 2018, by revenue

    • Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS

    • Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS

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