Mobile app monetization

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Statista dossier about mobile app monetization

This dossier presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The paper furthermore contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Table of contents

  • 1. Overview

    • Share of worldwide mobile app revenues 2017, by channel

    • Global mobile app revenue 2021, by category

    • Total global mobile app revenues 2015-2020

    • Worldwide mobile app net-to-publisher revenues 2015-2020, by region

    • U.S. mobile app install advertising spending 2014-2016

    • U.S. mobile download and in-app revenue distribution 2013-2016

    • Global m-commerce developer billing method preference 2016

    • U.S. app store composition 2016, by business model

    • Leading mobile app monetization methods worldwide 2017

    • Leading mobile app SDK categories worldwide 2017

    • Leading mobile app monetization SDKs worldwide 2017

    • Leading mobile app analytics SDKs worldwide 2017

  • 2. App stores

    • Apple, Google, and Microsoft: revenue comparison 2008-2017

    • Number of apps available in leading app stores 2017

    • Number of active apps from the iTunes App Store as of July 2017

    • Apple App Store: number of downloads as of June 2017

    • Most popular Apple App Store categories 2018

    • Google Play: estimated revenue 2014-2019

    • Apple App Store: average app price 2018

    • Annual Apple App Store sales 2013-2016

    • Annual Apple App Store iOS developer payout 2015-2017

    • Total Apple App Store iOS developer payout 2014-2018

    • Google Play: number of available apps 2009-2017

    • Google Play: number of Android app downloads 2010-2016

    • Distribution of free and paid Android apps 2018

    • Companies' own app marketing adoption among SMEs in the U.S. 2016

  • 3. App publishers

    • Top mobile app publishers in the U.S. 2018, by audience

    • Top mobile app publishers in the U.S. 2018, by user reach

    • Time spent on leading mobile app publishers in the U.S. 2018

    • Leading non-gaming Android app publishers worldwide in 2018, by downloads

    • Leading non-gaming Android app publishers in the U.S. 2018, by downloads

    • Leading iPhone non-gaming app publishers in the U.S. 2018, by downloads

    • Leading iPhone non-gaming app publishers worldwide 2018, by downloads

    • Leading iPad non-gaming app publishers in the U.S. 2018, by downloads

    • Leading non-gaming Android app publishers worldwide. 2018, by revenue

    • Leading non-gaming Android app publishers in the U.S. 2018, by revenue

    • Leading iPhone non-gaming app publishers in the U.S. 2018, by revenue

    • Leading iPhone non-gaming app publishers worldwide 2018, by revenue

    • Leading iPad non-gaming app publishers in the U.S. 2018, by revenue

  • 4. App buying

    • Global paid mobile app revenue 2013-2019, by region

    • In-app purchase rate among mobile users worldwide 2016, by region

    • Average size for in-app purchases worldwide 2016, by region

    • Monthly in-app purchases per app worldwide 2016, by category

    • Average in-app purchase size per user per app worldwide 2016, by OS

    • U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017

    • U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017

    • U.S. spending on Facebook apps and in-app purchases in the past 12 months 2017

    • Most appealing app pricing models according to U.S. users 2014

    • U.S. smartphone app download motivation 2016

    • Leading challenges according to U.S. premium publishers 2016

  • 5. Mobile gaming

    • Global mobile gaming app revenue 2015-2020

    • Share of mobile games on Google Play 2016, by monetization type

    • Share of free mobile games on Google Play 2016, by monetization model

    • LINE app: quarterly revenue 2012-2015

    • South Korea Daum Kakao quarterly gaming sales Q1 2014-Q4 2017

    • Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

  • Language: English
  • Released: August 2017
  • Source(s): Statista
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