Radio advertising in Germany

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Statista dossier about radio advertising in Germany

This dossier presents a range of selected statistics and data about the radio advertising market in Germany. In addition to selected key figures on radio consumption and reach, it also contains detailed information on revenues and investments in German radio advertising.

Table of contents

  • 1. Overview

    • Daily radio listening time in Germany 1995-2018

    • Public and private radio stations in Germany 1987-2018

    • Radio consumption in Germany 2014-2018, by frequency

    • Gross advertising volume of above the line media in Germany 2018

    • Advertising market share of media types in Germany 2018

    • Year-on-year gross advertising expenditure change in Germany 2019 by type of media

  • 2. Reach

    • Leading radio stations in Germany 2018, by gross contacts

    • Daily reach of the radio in Germany according to ma 2018 Audio II

    • Widest radio audience reach in Germany 2018, by socio-demographic group

    • Reach of marketers in radio advertising in Germany according to ma 2018 Audio II

    • Web radio channels ranked by sessions in Germany Q2 2018

    • Marketers ranked by web radio sessions in Germany Q4 2014

  • 3. Revenues and investments

    • Gross and net radio advertising revenue in Germany 2000-2016

    • Radio industry revenue in Germany 2003-2022

    • Advertising revenue of the radio market in Germany 2010-2022

    • Companies: highest increases and decreases in radio ad expenditure in Germany 2014

    • Highest radio advertising investments in Germany 20165-2017, by industry

    • Gross advertising revenue of radio advertising marketers in Germany 2018

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