Radio advertising in Germany

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Statista Dossier about radio advertising in Germany

This dossier presents a range of selected statistics and data about the radio advertising market in Germany. In addition to selected key figures on radio consumption and reach, it also contains detailed information on revenues and investments in German radio advertising.

Table of contents

  • 1. Overview

    • Daily radio listening time in Germany 1995-2019

    • Public and private radio stations in Germany 1987-2020

    • Radio consumption in Germany 2016-2020, by frequency

    • Gross advertising volume of above the line media in Germany 2020

    • Advertising market share of media types in Germany 2018

    • Year-on-year gross advertising expenditure change in Germany 2020 by type of media

    • Radio advertising expenditure in the European Union (EU 28) 2009-2018

  • 2. Reach

    • Leading radio stations in Germany 2020, by gross contacts

    • Daily reach of the radio in Germany according to ma 2020 Audio II

    • Widest radio audience reach in Germany 2020, by socio-demographic group

    • Reach of marketers in radio advertising in Germany according to ma 2020 Audio II

    • Web radio channels ranked by sessions in Germany Q3 2020

  • 3. Revenues and investments

    • Radio industry revenue in Germany 2003-2022

    • Advertising revenue of the radio market in Germany 2010-2023

    • Highest radio advertising investments in Germany 2018-2019, by industry

    • Gross advertising revenue of radio advertising marketers in Germany 2019

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