Ad revenue of radio and TV industry in China 2022, by segment

Published by
Lai Lin Thomala,
May 2, 2023
In 2022, the radio and television industry in China generated a total of around 334 billion yuan in advertising revenue, indicating an 8.5 percent year-over-year growth. The internet new media ads had the largest revenue contribution, amounting to over 240 billion yuan.

Advertising revenue of radio and television industry in China in 2022, by segment (in billion yuan)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2023

Region

China

Survey time period

2022

Supplementary notes

*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc.
**Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May 2023).

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further Content: You might find this interesting as well

Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu