Brands in Canada

The Statista dossier
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Statista dossier on brand perception and marketing in Canada

Table of contents

  • 1. Leaders
    • Most valuable Canadian brands 2021

    • Canada: leading authentic brands 2017

    • Canada's most influential brands 2020

    • Canada support for brand social campaigns in 2017

    • Most reputable companies in Canada 2021

  • 2. Brand loyalty
    • Canada: consumers favorite loyalty programs 2018

    • Canada: number of loyalty program memberships 2015-2017

    • Canada: distribution of loyalty program memberships 2017, by sector

    • Loyalty program enrollment per program member in Canada 2014-2017, by type

    • Canadian consumers who were satisfied with loyalty programs 2017, by type

    • Top personal care and beauty stores at which consumers regularly shop in Canada 2019

    • Canada membership of selected loyalty programs 2016

    • Reasons consumers break up with brands in Canada 2020

  • 3. Consumer perception
    • Canadian perceptions on private labels and brand loyalty 2017

    • Brand trust and product benefits perception in Canada 2016

    • Online Canadians' attitude to location-based technology usage in stores in 2016

    • Consumers shopping locally during the holiday season in Canada 2016

    • Importance of retailer reputation during the holiday season Canada 2016

    • Canada consumer perception of loyalty programs 2017

    • Most important attributes when buying luxury goods in Canada in 2018

  • 4. Trust
    • Share of Canadians willing to pay more for trusted brand products 2015-2020

    • Leading trusted brands in Canada 2020

    • Share of consumers who recall ads from trusted brands Canada 2019

    • Share of consumers who recall ads from trusted brands September 2019, by gender

    • Share of Canadians willing to pay more for trusted brand products 2020, by age

    • Share of Canadians willing to pay more for trusted brand products 2020, by gender

  • 5. Private vs. brand label
    • Share of private label buyers in Canada 2016, by household size

    • Private label prices compared to national brands in Canada 2014-2016

    • Attitudes towards private labels and name brands in Canada 2020

    • Frequency of buying private label products among consumers in Canada 2019

    • Private label dollar share of consumer packaged goods categories in Canada 2017

    • Share of private label health and beauty market in Canada by product 2017

    • Share of private label food market in Canada by product 2017

  • 6. Social media
    • Social media brand engagement among Canadian consumers 2016

    • Most popular brands on Facebook in Canada 2021, by audience

    • Most popular brands on Twitter in Canada 2021, by audience

    • Most popular brands on YouTube in Canada 2021, by video views

    • Consumers comfortable with brand communications via digital channels Canada 2018-2019

    • Share of time spent communicating with brands on social media 2016, by gender

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