Brands in Canada

The Statista dossier
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Statista dossier about brand perception and marketing in Canada

This dossier has been compiled to provide statistical information about brand perception and marketing in Canada.

Table of contents

  • 1. Consumer perception
    • Share of Canadians willing to pay more for trusted brand products 2015-2016

    • Share of Canadians believing companies should support selected causes 2015

    • Canada: Millennial internet users relationships with brands 2015

    • Willingness to buy products or services from brands investing in students Canada 2014

    • Long term loyalty to brands investing in students in Canada 2014

    • Canadian attitude towards S&D rewards 2015, by gender

    • S&D rewards most appealing to Canadians 2015

    • Sharing personal information with brands by Canadian internet users 2015

    • Canada reasons for subscribing to brand e-mails 2014

  • 2. Trust
    • Share of Canadians willing to disclose personal info to trusted brands 2015

    • Canada: how consumers define brand trust 2014

    • Canada factors that increase brand trust 2014

    • Most trusted brands in the financial services category in Canada 2015

    • Most trusted brands in the airlines category in Canada 2015

    • Most trusted brands in the telecommunications category in Canada 2015

    • Most trusted brands in the retail category in Canada 2015

    • Most trusted brands in the web services category in Canada 2015

    • Most trusted brands in the e-commerce category in Canada 2015

  • 3. Social media
    • Canada: brand social media page visit reasons 2013-2014

    • Canada: social media usage by shoppers to connect with brands 2014

    • Canada average monthly Facebook brand post volume Q1 2015, by industry

    • Canada most engaging brands on Facebook September 2015, by number of interactions

    • Canada most engaging brands on Twitter September 2015, by number of interactions

  • 4. Leaders
    • Canada's most influential brands 2016

    • Leading brands in Canada based on positive reputation among consumers 2016

    • Companies affiliated with good causes according to Canadians 2015

    • Canada: mobile search brand recall 2015, by category

  • Language: English
  • Released: May 2016
  • Source(s): Statista
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