Car brand perception survey in the United States 2023

Published by Statista Research Department, Aug 30, 2023
As of February 2023, BMW is the highest scoring brand among American owners, edging out Subaru, the previous year's winner, which came in second. That year, Jeep was rated lowest for car brands in the United States.

Car brand ranking in the United States as of February 2023 (index score)*

© Statista 2023
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Release date

February 2023

Region

United States

Survey time period

as of February 2023

Supplementary notes

* Based on CR’s vehicle testing as well as owner feedback to determine the predicted reliability and owner satisfaction ratings.

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Statistics on " Toyota Motor Corporation in the United States "

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Overview

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Financials

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Segments

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Competitors

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Special Focus on U.S. Consumers

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