Luxury Cars: market data & analysis

Market Insights report

Luxury Cars: market data & analysis

Luxury Cars accounted for 0.9% of the worldwide market revenue in 2022. This is a -0.2% growth compared to market share in 2018. The highest revenue share of Large Cars sales in 2022 were generated in Sweden (16.8%) and China (15.7%). The best-performing make in the Luxury Cars market in 2022 was Mercedes-Benz (revenue of US$3.3 billion), followed by Cadillac (US$ 2.1 billion) and BMW (US$2 billion).

What's included?

  • Market and make overview and key facts
  • Performance analysis and comparison by regions
  • Performance analysis and comparison by key makes
  • Comparison of market and make growth and average prices

Table of contents

The Luxury Cars segment is influenced by the distribution of wealth within a country or region, and generally follows economic trends. What this means is that sales, therefore revenue is affected by recession periods. In addition, ownership of a luxury car is seen as a status symbol, and their high price tags dictate how many can be bought, and by whom. Bentley, Cadillac, Lincoln, Mercedes-Maybach, Porsche and Rolls-Royce will continue driving sales in this segment. 

The Luxury Cars Market segment includes passenger cars of an average footprint around 5m2 (54 ft2), an average mass around 2200kg (4850lbs) and a passenger/cargo volume larger than 3.4 m3 (120 ft3). Models of this market are also characterized by their high price. There are numerous companies that produce exclusively for this market.

  • European Car Segment: F (Luxury Cars)
  • US Car Segment: Large Cars
  • Chinese Car Segment: Category B
  • Also known as: Full-size Luxury Cars, High-end Luxury Cars, Oberklasse

The Luxury Cars Market existed as long the automotive industry, with manufacturers offering their premium models to the upper economic class. Initially dominated by European and American companies, the market structure changed significantly in the 1990’s when the Japanese manufactures Honda, Toyota and Nissan launched their luxury brands Acura, Lexus and Infinity, respectively.
In general, the market for Luxury Cars is highly influenced by the distribution of wealth within a country / region and shows high se
nsitivity to recession periods.

Example Models: Audi A8, BMW 7 Series, Jaguar XJ, Mercedes-Benz S-Class, Porsche Panamera.

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