Direct selling market worldwide

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Statista dossier on the direct selling industry

This dossier presents a range of statistics and facts on the global direct selling market. Direct selling is a business model that offers entrepreneurial opportunities to individuals as independent contractors to market and/or sell products and services, typically outside of a fixed retail establishment, through one-to-one selling, in-home product demonstrations or online. In order to provide an understanding of the direct selling market, the dossier is broken down into the following chapters: global market overview, direct selling in the U.S. - the leading direct sales market in the world, and finally a chapter covering the leading companies within this industry.

Table of contents

  • 1. Market Overview
    • Global retail sales of the direct selling market 2012-2017

    • Sales share of the direct selling industry worldwide 2017, by product category

    • Top direct selling markets worldwide 2017

    • Share of the leading direct selling markets worldwide 2017

    • Retail sales share of the global direct selling industry 2012-2017, by region

    • Retail sales of the global direct selling industry 2012-2017, by region

    • Product category sales share of the direct selling industry 2017, by region

    • Size of the global direct selling community 2012-2017, by region

  • 2. Direct Selling in the United States
    • Retail sales of the direct selling industry in the United States from 2011 to 2017

    • Sales share of the U.S. direct selling industry 2017

    • Revenue of the leading direct selling companies in the United States in 2016

    • Direct sales store sales in the United States from 1992 to 2016

    • Size of the direct selling community in the United States from 2011 to 2017

    • Gender breakdown of people involved in direct selling in the United States in 2017

    • Consumer attitudes towards direct selling in the United States from 2008 to 2016

  • 3. Leading Companies
    • Revenue of the leading direct selling companies worldwide 2017

    • Global sales of Amway from 2016 to 2017

    • Global sales share of Amway in 2017, by business segment

    • Revenue of Avon Products Inc. worldwide 2011-2017

    • Net sales of Avon Products Inc. worldwide 2013-2017, by segment

    • Global net sales of Herbalife from 2013 to 2017

    • Global net sales share of Herbalife in 2017, by product category

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