Subscriptions & direct selling in the U.S.

Statistics report on subscriptions and direct selling in the United States

Subscriptions & direct selling in the U.S.

This report presents data and graphs about direct selling and physical subscription service industry in the United States. The report is divided as follows: it begins with a global overview of the industry, followed by a chapter on direct selling the U.S., and a chapter on selected leading direct selling enterprises. The last two chapters focus on popular subscriptions and consumer interest in such services, respectively.

Table of contents

Overview

7
  • Basic Statistic Share of the leading direct selling markets worldwide 2022
  • Premium Statistic Revenue of the leading direct selling companies worldwide 2022
  • Premium Statistic Size of the global direct selling community 2013-2022, by region
  • Basic Statistic Retail sales of the global direct selling industry 2017-2022, by region
  • Premium Statistic Leading reasons to use product/service subscriptions worldwide 2023
  • Premium Statistic Year-on-year change in LTV of subscribers 2021-2022, by vertical
  • Premium Statistic Lifetime value (LTV) of subscribers 2022, by vertical

Direct selling

5
  • Premium Statistic Market value of direct selling companies in the U.S. 2016-2023
  • Premium Statistic Retail sales of the direct selling industry in the United States from 2011 to 2022
  • Premium Statistic Sales share of the U.S. direct selling industry 2022
  • Premium Statistic Size of the direct selling community in the United States from 2018 to 2022
  • Premium Statistic Number of direct sellers in the United States from 2018 to 2022, by contract type

Major direct sellers

9
  • Premium Statistic Revenue of the leading direct selling companies in the United States in 2022
  • Premium Statistic Leading direct selling companies in the U.S. in 2021, by number of salespeople
  • Premium Statistic Global sales of Amway from 2016 to 2022
  • Basic Statistic Global net sales of Herbalife from 2013 to 2022
  • Basic Statistic Global net sales of Herbalife from 2015 to 2022, by region
  • Premium Statistic Global net sales of Tupperware Brands from 2013 to 2022
  • Premium Statistic Global net sales of Tupperware Brands from 2013 to 2022, region
  • Premium Statistic Global net sales of Usana Health Sciences, Inc. 2018-2022
  • Basic Statistic Share of active Usana Health Sciences customers 2022, by region

Popular subscription services

8
  • Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2023
  • Premium Statistic Share of Amazon Prime subscribers by income in the U.S. 2022
  • Premium Statistic Retail memberships owned by Amazon Prime shoppers in the U.S. 2023
  • Premium Statistic Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
  • Premium Statistic Blue Apron's revenue 2014-2022
  • Premium Statistic Revenue of HelloFresh 2016-2023, by region
  • Premium Statistic Share of Walmart+ subscribers in the U.S. 2022
  • Premium Statistic Share of Walmart+ subscribers by income in the U.S. 2022

Consumer interest in subscriptions

6
  • Premium Statistic U.S. consumers with at least one retail product subscription in 2023, by generation
  • Premium Statistic Top features driving retail subscription sign-ups in the U.S. 2023
  • Premium Statistic Reasons for retail subscription cancellations in the U.S. 2023
  • Premium Statistic Mother's Day: consumers interest in gifting a subscription box U.S. 2023, by age
  • Premium Statistic Subscription box gift for Mother's Day U.S. by region 2022
  • Premium Statistic Subscription box gift for Father's Day U.S. by age 2022

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