Public opinion on loyalty schemes in the UK

What they want from loyalty programs, who engages most, and the impact that offering a program has on brands

This report provides an in depth look at the public perception of loyalty schemes in the United Kingdom (UK). The report analyses who engages in loyalty schemes, what people want from the programs, and the differences of engagement in various market sectors. Furthermore, the report explores the impacts of loyalty programs and how members claim their rewards.
Study included in Corporate Account only.
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