Online news in the Nordic countries

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Statista dossier on online news in the Nordic countries

This dossier provides information about digital news in the Nordic countries. It gives an overview of the penetration rates, usage behaviors and preferences among users from Sweden, Norway, Denmark, and Finland. The dossier also includes statistics on device usage, online news sources and credibility levels.

Table of contents

  • 1. Penetration rates
    • Share of individuals who used online news video in the Nordic countries 2018

    • Online news consumption in Sweden 2013-2017

    • Daily reach of online newspapers in Sweden 2008-2018

    • Share of individuals who read digital content in Sweden 2018, by frequency

    • Online news consumption in Norway 2013-2017

    • Share of online newspaper subscribers in Norway 2014-2018

    • Reading online newspapers daily in Norway 2018, by age and newspaper number

    • Online news consumption in Denmark 2013-2017

    • Daily usage of social media to receive news in Denmark 2018, by age

    • Online news consumption in Finland 2013-2017

    • Online news consumption in Iceland 2013-2017

  • 2. Usage behavior and preferences
    • Individuals ordering books and newspapers online in Sweden 2018, by age and gender

    • Leading social media and messaging platforms for news in Sweden 2019

    • Consumers who bought books and newspapers online in Norway 2018, by age group

    • Online book and newspaper shoppers in Norway 2007-2018, by gender

    • Opinion on the amount of ads in internet newspapers in Norway 2018, by age

    • Reading or downloading news online in Denmark 2016-2017, by age

    • Daily usage of social media to receive news in Denmark 2018, by age

  • 3. Devices usage
    • Device usage to access news in selected Nordic countries 2017

    • Devices used for news in Sweden 2016-2019

    • Devices used for news in Norway 2016-2019

    • Devices used for news in Denmark 2013-2019

    • Distribution of news website views in Denmark 2017, by device

    • Devices used for news in Finland 2014-2019

    • Share of tablet use for online magazines or news sites in Finland 2017, by age group

    • Mobile phone usage for reading online magazines or news in Finland 2017, by age group

    • Mobile phone usage for reading online magazines or news in Finland 2017,by employment

  • 4. News sources
    • Share of individuals relying on certain sources for online news in the Nordics 2018

    • Ranking of online news brands in Sweden 2019, based on weekly reach

    • Awareness and usage of digital news source in the past week in Sweden 2019

    • Ranking of online news brands in Norway 2019, by weekly reach

    • Ranking of online newspapers in Norway 2017, by number of readers

    • Awareness and usage of digital news source in the past week in Norway 2019

    • Ranking of online news brands in Denmark 2019, by weekly reach

    • Weekly users of leading news websites in Denmark 2017

    • Digital circulation of selected daily newspapers in Finland 2017

    • Weekly user share of various online media as a source of news in Finland 2016-2018

  • 5. Paying for online news
    • Share of individuals paying for online news in the Nordics 2019

    • Share of individuals with ongoing news payment in the past year in the Nordics 2019

    • Share of internet users paying for online news in Sweden 2016-2018

    • Willingness to pay for online news in Norway 2014-2018

    • Reasons for unwillingness to pay for online news in Norway 2018

    • Share of internet users paying for online news in Finland 2016-2018

    • Share of internet users who paid for online news in Finland 2018, by age group

    • Survey on willingness to pay to get rid of online ads in Finland 2017

  • 6. Credibility
    • Share of individuals concerned about internet news credibility in the Nordics 2019

    • Levels of trust in online news brands in Sweden 2019

    • Levels of trust in online news brands in Norway 2019

    • Survey on reading fake news on the internet in Norway 2017, by frequency

    • Survey on reading fake news on the internet in Norway 2017, by frequency and age

    • Brand trust score of online news brands in Denmark 2019

    • Brand trust score of online news brands in Finland 2019

    • Survey on change of trust in online news sites in Finland 2017

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