Newspapers in Sweden

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Statista dossier about newspaper industry and consumption in Sweden

This dossier presents a range of selected statistics and data about newspapers in Sweden. In addition to recent key figures on the newspaper industry development, it contains relevant statistics on circulation, reach and usage behaviour, subscriptions, as well as facts on digital and online newspapers. Furthermore, the dossier includes a chapter on the Swedish newspaper advertising market.

Table of contents

  • 1. Overview
    • Newspaper publishing revenue in Sweden 2011-2020

    • Consumer spending on newspapers, books and stationery in Sweden 2008-2016

    • Number of daily newspapers published in Sweden 2007-2017

    • Sweden: number of enterprises printing newspapers 2008-2016

    • Sweden: number of employees in the publishing activities industry 2008-2015

    • Employed journalists at selected newspaper companies in Sweden 2014

    • Ranking of newspaper publishing companies in Sweden 2017, by revenue

  • 2. Circulation
    • Circulation of daily newspapers in Sweden from 2007-2017

    • Circulation of daily morning papers in Sweden 2005-2015

    • Circulation of daily evening papers in Sweden 2005-2014

    • Circulation of Sunday newspapers in Sweden 2005-2015

    • Ranking of daily newspapers in Sweden by circulation in 2014

    • Circulation of the Swedish daily newspaper Göteborgs-Posten 2006-2016

    • Circulation of the Swedish daily newspaper Svenska Dagbladet 2006-2016

    • Circulation of the Swedish evening paper Aftonbladet 2004-2014

  • 3. Usage behaviour
    • Share of individuals reading daily newspapers in Sweden 2007-2017

    • Average time spent on reading daily newspapers per day in Sweden 2007-2017

    • Share of individuals reading newspapers daily in Sweden 2017, by age group

    • Survey on frequency of reading the written press in Sweden 2016

    • Frequency of reading printed newspapers among children in Sweden 2016, by age group

    • Share of daily readers of print or digital daily newspapers in Sweden 2014

    • Reach of selected daily newspapers in Sweden 2016

    • Reach of the Swedish daily newspaper Göteborgs-Posten 2006-2016

    • Reach of the Swedish daily newspaper Svenska Dagbladet 2006-2016

  • 4. Subscriptions
    • Share of daily newspaper subscribers in Sweden 2007-2017

    • Share of daily newspaper subscribers in Sweden 2007-2017, by gender

    • Share of daily newspaper subscribers in Sweden 2007-2017, by age

    • Survey on print media subscriptions in Sweden in 2014-2016

    • Survey on print media subscriptions in Sweden 2016, by age group

    • Subscription to morning papers in Sweden 2015, by generation

    • Average annual subscription price of daily newspapers in Sweden 1981-2015

  • 5. Online and digital newspapers
    • Daily reach of online newspapers in Sweden 2007-2017

    • Online news consumption in Sweden 2013-2016

    • Frequency of reading daily newspapers on the internet in Sweden 2018

    • Frequency of reading daily newspapers on the internet in Sweden 2018, by age

    • Frequency of reading daily newspapers on the internet in Sweden 2017, by gender

    • Number of weekly visits of selected newspaper websites in Sweden 2015

    • Number of weekly visits of selected mobile newspaper websites in Sweden 2015

  • 6. Advertising
    • Newspaper advertising revenue in Sweden from 2011-2020

    • Newspaper advertising expenditure in Sweden 2007-2016

    • Daily evening paper advertising spending in Sweden 2008-2018

    • Metropolitan daily newspaper advertising spending in Sweden 2008-2018

    • Local daily newspaper advertising spending in Sweden 2008-2018

    • Specialist press advertising spending in Sweden 2008-2018

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