Newspapers in Sweden

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Statista dossier about newspaper industry and consumption in Sweden

This dossier presents a range of selected statistics and data about newspapers in Sweden. In addition to recent key figures on the newspaper industry development, it contains relevant statistics on circulation, reach and usage behavior, subscriptions, as well as facts on digital and online newspapers. Furthermore, the dossier includes a chapter on the Swedish newspaper advertising market.

Table of contents

  • 1. Overview
    • Revenue of the newspaper industry in Sweden 2011-2017

    • Average household spending on selected media in Sweden 2017

    • Consumer spending on newspapers, books and stationery in Sweden 2008-2017

    • Number of daily newspapers published in Sweden 2007-2017

    • Sweden: number of enterprises printing newspapers 2008-2016

    • Number of employees in the publishing industry in Sweden quarterly 2017-2018

    • Ranking of newspaper publishing companies in Sweden 2017, by revenue

  • 2. Circulation
    • Circulation of daily newspapers in Sweden from 2007-2017

    • Ranking of local newspaper companies in Sweden 2017, by circulation

    • Ranking of local newspaper companies in Sweden 2017, by digital circulation

    • Distribution of newspaper circulation in Sweden 2017, by frequency

    • Circulation of the Swedish daily newspaper Göteborgs-Posten 2007-2017

    • Circulation of the Swedish daily newspaper Svenska Dagbladet 2007-2017

    • Circulation of the Swedish daily newspaper Dagen 2008-2017

  • 3. Usage behavior
    • Share of individuals reading daily newspapers in Sweden 2007-2017

    • Average time spent on reading daily newspapers per day in Sweden 2007-2017

    • Share of individuals reading newspapers daily in Sweden 2017, by age group

    • Frequency of reading the written press in Sweden 2018

    • Frequency of reading printed newspapers among children in Sweden 2016, by age group

    • Share of daily readers of print or digital daily newspapers in Sweden 2017

    • Reach of selected daily newspapers in Sweden 2017

    • Reach of the Swedish daily newspaper Göteborgs-Posten 2007-2017

    • Reach of the Swedish daily newspaper Svenska Dagbladet 2007-2017

  • 4. Subscriptions
    • Share of daily newspaper subscribers in Sweden 2007-2017

    • Share of daily newspaper subscribers in Sweden 2007-2017, by gender

    • Share of daily newspaper subscribers in Sweden 2007-2017, by age

    • Printed and digital newspaper subscription in Sweden 2018

    • Printed and digital newspaper subscription in Sweden 2018, by gender

    • Printed and digital newspaper subscription in Sweden 2017, by age

  • 5. Online and digital newspapers
    • Daily reach of online newspapers in Sweden 2007-2017

    • Online news consumption in Sweden 2013-2017

    • Frequency of reading daily newspapers on the internet in Sweden 2018

    • Frequency of reading daily newspapers on the internet in Sweden 2018, by age

    • Frequency of reading daily newspapers on the internet in Sweden 2018, by gender

    • Ranking of digital version of city newspapers in Sweden 2017, by number of readers

    • Ranking of digital evening newspapers in Sweden 2017, by number of readers

  • 6. Advertising
    • Daily newspaper advertising expenditures in Sweden 2011-2017

    • Daily evening paper advertising spending in Sweden 2008-2018

    • Metropolitan daily newspaper advertising spending in Sweden 2008-2018

    • Local daily newspaper advertising spending in Sweden 2008-2018

    • Advertising spending on digital and printed daily newspapers in Sweden 2011-2017

    • Share of individuals taking note of morning paper advertising in Sweden 2007-2017

    • Share of individuals taking note of evening paper advertising in Sweden 2007-2017

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