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Consumer Insights report
Founded in 2000, Pandora is one of the top ten most used digital music providers in the United States. The Oakland based music streaming service attracts users from all age groups, living in towns, rural and urban communities across the United States. Music is an important interest among Pandora’s users in the U.S., many of which use their smartphones to access the internet.
This report covers Pandora in the digital music market of the United States.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Pandora users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pandora users in the United States (''brand users'') against U.S. digital music buyers in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)