Digital music industry revenue in Sweden 2009-2019

The revenue of the Swedish digital music industry steadily grew in the past decade. It amounted to nearly 1.4 billion Swedish kronor in 2019. Such a revenue implied a market share of over 90 percent of the total recorded music market in the Scandinavian country.

Which digital music format does generate the highest revenue?

The most profitable digital music sales format in Sweden was by far streaming. In 2019, music streaming services, including subscription, add supported services, as well as music videos, generated a revenue of more than 1.3 billion Swedish kronor. By comparison, the download sales generated a value of only about 15 million kronor that year.

How has the consumption of online music developed in recent years?

Correspondingly, the consumption of online music in Sweden recently increased. In 2019, more than half of the population streamed or downloaded music daily. This was an increase of 10 percent compared to the previous year. Another survey from the beginning of 2020 found that nearly a fifth of respondents stated to use digital music platforms more often than in 2019.