Consumer Insights report
Apple Pay is one of the top five most used online payment services in Italy. Almost two third of Apple Pay users in the Southern European country are men, whereas Apple Pay enthusiasts can be found across all age groups.
Travel, music, and technology/computers are some of the most common interests among users of the online payment service in Italy. Many of them are well informed about their personal financial situation, and more than half of these Apple Pay users like trying out innovative products.
Check out a comprehensive analysis of Apple Pay in the online payment market landscape of Italy with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Apple Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Italy (''brand users'') against Italian online payment users in general (''category users''), and the overall Italian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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