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Consumer Insights report
Samsung is one of the most used refrigerator brands in India: As of 2021, the South Korean brand accounts for 29% of the refrigerators’ market share in the country. Samsung’s customer base in India incorporates users from various demographic profiles, many of whom live in urban communities, some of their most common interests being music, food, and health and fitness.
Check out our report featuring valuable insights about Samsung in the Indian refrigerators market landscape.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Samsung owners in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in India (''brand users'') against Indian refrigerator owners in general (''category users''), and the overall Indian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)