Print media in Finland - statistics & facts

Finland's print media industry – including books, magazines, and newspapers - has been struggling. Over the past years, the sales of publishing media continuously declined. This downward trend can be observed especially well in contrast with fast-growing industries such as video games or the internet. While the market value of the book industry remained fairly stable, newspapers and magazines have been decreasing since 2011.

Newspapers and magazines

While the level of trust towards news and domestic media in Finland is around 70 percent, over half of Finns use the internet as their main source of news. Only six percent use printed media as the main news source. The ongoing digitalization also reflects in the declining number of newspapers in Finland. In terms of magazines, consumer magazines are the most-read publications. As of 2022, the most popular magazine in Finland was the S-Group's customer magazine Yhteishyvä with roughly 2.12 million readers on average.

Advertising spending on print media

Print media advertising expenditure has declined dramatically since 2011, although advertising spending has generally increased. While over 50 percent of total media advertising expenditure in Finland was spent on online media in 2022, only 13 percent was spent on printed newspapers. Traditional media saw the largest decline in advertising spending in 2022 compared with 2021. Magazine and free newspaper advertising dropped by 9.4 percent, and newspaper advertising followed with a decrease of 7.6 percent.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by J. Clausnitzer, Feb 22, 2024

Key insights

Market value of the book industry in Finland
517m EUR
Market value of the newspaper industry in Finland
866m EUR
Market value of the magazine industry in Finland
350m EUR
Get more insights

Editor’s Picks Current statistics on this topic

Time spent reading books daily in Finland from 2011 to 2021 (in minutes)

Books

Daily time spent reading books in Finland 2011-2021

Share of media advertising expenditure in Finland 2021 to 2022, by type

Advertising

Expenditure shares of media advertising in Finland 2021-2022, by type

Print media advertising expenditure in Finland from 2012 to 2022 (in million euros)

Traditional advertising

Print media advertising spending in Finland 2012-2022

Recommended statistics

Overview

6

Overview

Advertising

5

Advertising

Publishers

6

Publishers

Books

8

Books

Newspapers and magazines

5

Newspapers and magazines

Consumer behavior

5

Consumer behavior

Further reportsGet the best reports to understand your industry

Print media in the U.S.
Print media in the U.S.
Book market in Finland
Book market in Finland
Media usage in Finland
Media usage in Finland
Book market in Scandinavia
Book market in Scandinavia
Newspapers in Scandinavia
Newspapers in Scandinavia

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu