Hugo Boss - Statistics & Facts
Interesting statistics
In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Hugo Boss".
Statistics on the topic
Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green and HUGO brand. BOSS Selection is the company’s men’s clothing brand, and has the largest sales share of any of Hugo Boss brand. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over eleven hundred stores worldwide .
The company envisages increasing revenue by streamlining its operations and focusing more on the core brands of the company. Hugo Boss leverages targeted marketing measures to raise the appeal of its brands. In 2018, the company spent over 174 million Euros on its global marketing campaign. Apart from above-the-line marketing instruments such as print and out-of-home media, the relevant target groups are increasingly reached using digital channels. In light of the expansion of the Group’s own retail business, the importance of point-of-sale marketing is also mounting.
In the United States, Hugo Boss remains a prestigious and highly sought-after brand. Hugo Boss carries a range of luxury fragrances for men and women. In 2018 it is estimated that about 2.85 million Americans used Hugo Boss branded shaving lotion or cologne. Hugo Boss cologne was also a popular gift among Americans in that year. Although the brand is not very often associated with women’s personal care products, it is estimated that around 511,000 consumers in the United Kingdom used Boss by Hugo Boss women’s perfume in 2017, making it the most popular women’s fragrance by the brand in the U.K. in that year.
Overview
Financial Performance
Key Figures of Hugo Boss
Consumer Behavior
Important key figures
The most important key figures provide you with a compact summary of the topic of "Hugo Boss" and take you straight to the corresponding statistics.
Company overview
- Revenue of Hugo Boss worldwide2.8bn EUR
- Net income of Hugo Boss worldwide236m EUR
- Compound annual growth rate of Hugo Boss3.8%
- Market value of Hugo Boss in Europe8.58bn USD
- Earnings before interest and taxes of Hugo Boss worldwide347m EUR
- Earnings before interest, taxes, depreciation and amortization of Hugo Boss worldwide476m EUR
- Sales share of Hugo Boss's brand BOSS worldwide87%
- Marketing expenses of Hugo Boss worldwide174.34m EUR
- Total number of Hugo Boss stores worldwide1,113
- Number of directly operated Hugo Boss stores in Europe585
