Hugo Boss - Statistics & Facts

Hugo Boss AG is a German luxury company that was founded in 1924. The company manufactures clothes for men and women, as well as fragrances, cosmetics, watches, and eyewear through licensed agreements. In 2019, the company's global revenue amounted to approximately 2.8 billion Euros. Hugo Boss' Americas sales region generated about 560 million Euros of its total revenue in that year, with the largest share of revenue coming from Europe, the Middle East, and Africa.

Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green and HUGO brand. BOSS Selection is the company’s men’s clothing brand, and has the largest sales share of any of Hugo Boss brand. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over eleven hundred stores worldwide .

The company envisages increasing revenue by streamlining its operations and focusing more on the core brands of the company. Hugo Boss leverages targeted marketing measures to raise the appeal of its brands. In 2019, the company spent over 179 million Euros on its global marketing campaign. Apart from above-the-line marketing instruments such as print and out-of-home media, the relevant target groups are increasingly reached using digital channels. In light of the expansion of the Group’s own retail business, the importance of point-of-sale marketing is also mounting.

In the United States, Hugo Boss remains a prestigious and highly sought-after brand. Hugo Boss carries a range of luxury fragrances for men and women. In 2019 it is estimated that about 2.96 million Americans used Hugo Boss branded shaving lotion or cologne. Hugo Boss cologne was also a popular gift among Americans in that year. Although the brand is not very often associated with women’s personal care products, it is estimated that around 572,000 consumers in the United Kingdom used Boss by Hugo Boss women’s perfume in 2018, making it the most popular women’s fragrance by the brand in the U.K. in that year.

Interesting statistics

In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Hugo Boss".

Hugo Boss

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Hugo Boss" and take you straight to the corresponding statistics.

Company overview

Consumer behavior


Get in touch with us. We are happy to help.

Statista Locations
ContactEsther Shaulova
Esther Shaulova
Operations Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

ContactZiyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

ContactLodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

ContactCatalina Rodriguez
Catalina Rodriguez
Key Account Manager - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)