Hugo Boss AG is a German luxury company that was founded in 1924. The company manufactures clothes for men and women, as well as fragrances, cosmetics, watches, and eyewear through licensed agreements. In 2019, the company's global revenue amounted to approximately 2.8 billion Euros. Hugo Boss' Americas sales region generated about 560 million Euros of its total revenue in that year, with the largest share of revenue coming from Europe, the Middle East, and Africa.
Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green and HUGO brand. BOSS Selection is the company’s men’s clothing brand, and has the largest sales share of any of Hugo Boss brand. The company sells its products in Europe, Asia, the Middle East, Africa, and the Americas, with over eleven hundred stores worldwide .
The company envisages increasing revenue by streamlining its operations and focusing more on the core brands of the company. Hugo Boss leverages targeted marketing measures to raise the appeal of its brands. In 2019, the company spent over 179 million Euros on its global marketing campaign. Apart from above-the-line marketing instruments such as print and out-of-home media, the relevant target groups are increasingly reached using digital channels. In light of the expansion of the Group’s own retail business, the importance of point-of-sale marketing is also mounting.
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In the following 4 chapters, you will quickly find the 28 most important statistics relating to "Hugo Boss".