The leading country, in regard to market value, was the United States: in 2018, the fragrance market in the country was valued at about eight and a half billion U.S. dollars. Brazil ranked second that year, with a market value of just under seven billion U.S. dollars. In 2019, the leading vendors in the industry were Givaudan, IFF (International Flavors & Fragrances), Symrise, and Firmenich, respectively. These four giants accounted for roughly 50 percent of the global F&F market.
Givaudan, which is a Swiss-based F&F manufacturer, has seen a major increase in in its total group sales over the past few years. In 2019, the company generated global group sales of more than six billion Swiss francs. That year, just over fifty percent of that total, was generated through Givaudan’s flavor segment specifically. American competitor IFF experienced significant growth between 2018 and 2019. Within this period, IFF’s global net sales grew by a one billion U.S. dollars, reaching a total of just over five billion U.S. dollars. Global sales numbers were generated fairly evenly across the company’s three main segments (scent, taste, and frutarom) that year.