Burberry – additional information
With around 500 stores around the world, Burberry is one of the biggest luxury fashion brands worldwide. The fashion powerhouse was the seventh most valuable luxury brand in the world and the only British company in the top 10 ranking as of 2017. In 2017, Burberry was valued at more than 4.2 billion U.S. dollars. Headquartered in London, England, Burberry is famous for its iconic trench coat which was created by the brand’s founder, Thomas Burberry. Christopher Bailey, the creative name behind Burberry since 2001, is responsible for transforming the brand into the modern and global fashion powerhouse Burberry is today. The brand’s growth is a direct reflection of Burberry’s revenue, as it has been steadily increasing over the years. Burberry’s revenue grew from around 716 million GBP in 2005 to the highest figure to date in 2016, of approximately 2.77 billion GBP.
Burberry sells its luxury products through three channels: retail, wholesale and licensing. Much of Burberry’s revenue is generated through retail sales. In 2018, for instance, retail sales accounted for around 2.18 billion GBP of Burberry's global revenue. Retail includes all mainline stores, as well as concessions within department stores, digital commerce and outlets. Accessories are the most profitable Burberry product line, generating around 1 billion GBP in 2018. Burberry’s accessories line includes from wallets and umbrellas to home accessories such as blankets and candles. The women’s sector is also highly profitable for the fashion luxury company. In 2018, sales of Burberry women’s products generated around 808 million GBP in revenue.