Bell Canada (BCE) is the leading broadcaster on the Canadian radio market. Based on commercial revenues the company held 26 percent share of that market in 2016. Rogers Communications accounted for a further 14 percent of the industries revenues. In fact, according to CRTC’s estimations, the major five commercial broadcasters - i.e. BCE, Rogers, Corus, Newcap and Cogeco - had a combined 65-percent share in the Canadian radio market that year. Their combined revenues amounted to 1.01 billion Canadian dollars in 2016.
As of 2018, radio reaches around 25.7 million people in Canada. On average, Canadians spend nearly 17 hours a week listening to the radio. Most of the listening is done by seniors, while those aged 18 to 34 devote close to 13 hours per week to this pastime. Canadians spend the majority of their time listening to News/Talk radio, with an average of 3.5 hours spent on these programs every week. Out of the five measured central markets, the Toronto area claims the highest average radio audience, with more than 5.52 million people listening on a daily basis as of summer 2018. Vancouver radio stations have the second highest audience, with 2.3 million listeners.