Latest figures show that media consumption in Canada has stagnated over the past several years, with the exception of digital media. While in 2011 Canadians spent 2.5 hours a day with digital media, in 2015 they carved out 4.2 hours a day to access them. In regards to generational differences, daily media usage in 2015 was the highest among Generation Z consumers, with 6.3 hours, followed by Baby Boomers and Generation X, which left Generation Y Canadians at the bottom of the list, with 4.9 hours spent with media per day.
The TV industry in Canada is still strong, with official data indicating there were 345 television stations in the country in 2013 and operating revenues in that same year reaching 7.52 billion Canadian dollars. In the same period, the Canadian radio industry recorded operating revenues of two billion dollars across 941 radio stations. A year later, radio revenues dropped slightly to 1.97 billion Canadian dollars and the number of stations decreased by 20.
Print media, including newspapers and magazines, experienced a decline in popularity, most commonly due to favorability of digital versions. Magazine revenues based on newsstand sales decreased by 10.7 million U.S. dollars between the second quarters of 2014 and 2015. In regard to newspapers, data shows that Canadian interest in this medium is also declining – in 2014 consumers spent an average of 15.3 minutes daily reading newspapers, however, this figure is projected to drop to only 12.7 minutes of daily consumption by 2017.
All in all, digital media are on the rise. Weekly internet television viewing hours in Canada grew from five to seven between 2013 and 2015. Also, online radio streaming has increased slightly over the past years, more so among francophone listeners, with 19 percent of consumers in this group having streamed AM/FM radio from the internet in 2014. The most significant change in digital media was recorded for magazines, where the readership nearly doubled between 2014 and 2015. In the case of newspapers, the growth of interest was more prominent in territories and provinces such as Ontario or British Columbia, as illustrated by the increased number of newspaper websites.