In 2015, global duty free and travel retail sales amounted to approximately 62 billion dollars and were expected to reach 85 billion dollars by 2020. The Asia-Pacific region accounted for the majority of travel retail sales in 2015, followed by Europe and the Americas. South Korea, China and the United States topped the list of the leading 25 countries in duty free and travel retail shopping worldwide in 2014.
Dufry was the leading travel retailer worldwide in 2015. That year, the company had access to the largest global duty free and travel retail market. Fragrances and cosmetics were the most popular category in travel retail in 2015, followed by wines and spirits, and fashion and accessories. In 2014, cigarettes were the best-selling single product category.