In 2017, global duty free and travel retail sales amounted to approximately 68.6 billion dollars and were expected to reach 125.1 billion dollars by 2023. The Asia-Pacific region accounted for the majority share of travel retail sales in 2017, followed by Europe and the Americas.
Dufry was the leading travel retailer worldwide in 2016. That year, the company operated approximately 2,200 stores throughout the world. Perfumes and cosmetics were the most popular category in travel retail in 2017, followed by wines and spirits, and fashion and accessories. In 2017, the travel sales growth rate in the wines and spirits category was 9.2%.