Organic retail market in Europe
Germany and France have the highest retail sales for organic agricultural products in Europe, with about 15 and 12.7 billion Euros in sales, respectively. Denmark has the highest share of organic retail sales, followed by Austria and Switzerland. Since 2013, the UK has seen a large amount of retail growth in organic food and is projected to reach a retail value of over 927 million British pounds in 2022.Consumer trends
Although Germany has the largest organic market, the highest levels of per capita consumption can be found in Switzerland and Denmark. The average per capita expenditure in the European Union is about 102 euros. Among European consumers, some popular reasons for buying organic foods include supporting local business, health reasons, and to avoid pesticides or other sprays, among others. Although many consumers want to support organic, they might not be willing to tolerate higher price tags. The majority of respondents were likely to pay about five percent more for organic foods. However, only about 14 percent reported a willingness to pay more than ten percent extra for organic products.
