The demand for organic foods is primarily driven by personal health and environmental reasons and the United States has seen organic food sales growth since 2000. In 2016, organic food sales in the United States generated approximately 43 billion U.S. dollars. Within the category, some 83 percent of U.S. organic product sales were made with branded items.
A recent survey discovered that 44 percent of Americans actively try to include organic foods in their diet. Some 40 percent of U.S. consumers indicated that most or some of the food they eat is labeled as organic. As of spring 2017, about 54.83 million people purchased organic food in the United States, with more than 50 percent of U.S. consumers saying they believe organic produce is healthier than conventionally grown food.