On one hand, natural beauty products should contain a certain amount of natural ingredients, but the term 'natural' isn't regulated at all. On the other hand, organic products have to contain mostly natural ingredients that, in addition, are organically farmed.
More and more consumers are becoming aware of our ecological impact on the environment and the consequences controversial ingredients have on our health.
According to a forecast, the global market for natural cosmetics should continue to grow to reach a value of 15 billion US dollars in 2017, with the European market very likely to follow suit in this trend towards growth.
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Natural and organic cosmetics in Europe - Important statistics