Analytics market in India - Statistics & Facts

Analytics refers to discovery, interpretation and visualization of some meaningful patterns in data. India is a growing analytics hub. The analytics market in the country is forecasted to double its market size by 2020, with about 24 percent being attributed to big data. According to the study carried out by Analytics India magazine and AnalytixLabs titled 'Analytics India Industry Study 2017', almost 60 percent of the analytics revenue across India comes from exports of analytics to USA. Domestic revenue accounts for only four percent of the total analytics revenue across the country.

There are a lot of industry sectors that contribute towards revenue of analytics industry. The finance and banking sector accounts for almost 37 percent of the total analytics market with approximately 756 million U.S. dollars, making it the highest revenue generating sector. Marketing and advertising comes second at 26 percent, while e-commerce contributes about 15 percent.

Delhi/NCR region of India is the largest player in the analytics industry in India. The capital region contributes about 28 percent of the total revenue amounting to about 565 million U.S. dollars. The southern city of Bengaluru comes second with about 27 percent. This trend can be attributed to the growth of IT hubs and the ever-growing population of high net worth individuals (HNWI's) across the country.

Data analytics employees are generally paid a high salary because of the niche technical expertise. Data analysts in the e-commerce sector get paid about 1,3 million Indian rupees per annum, making it the most attractive area for budding analysts, while the analysts in the retail and FMCG sectors come a close second with about 1.2 million per annum.

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