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Digital media in Russia - statistics & facts

The increased usage of internet and the subsequent rise of smartphones and social networks shaped the media and entertainment industry in Russia in the 2010s, shifting its major segments online. By 2025, Russia's digital media revenue was forecast to exceed 5.4 billion U.S. dollars. In general, digital media are images, audio, video, or graphics that can be created, played, or edited using digital electronic devices, in contrast to print or traditional media. Today, digital media are being consumed through audio and video streaming, gaming, and reading electronic publications.

What are the most popular digital media brands in Russia?

National companies Ivi and Okko were the leading over-the-top (OTT) video services, or online cinemas in Russia in 2020, while Netflix occupied only an eight percent share on the market. In the music streaming segment, the most popular products were Apple Music and Boom by Vk.com, while Spotify, which has been planning to enter Russia since 2014, only did it in July 2020. The country's major internet companies Yandex and Rambler Group were present on the market with their own services, such as Yandex.Music, Yandex.News, or Rambler News Service. The most popular online news sources were mainly Russian, including Vesti.Ru, Ria Novosti, and Lenta.Ru.

What is the current state of online media piracy in Russia?

Russian anti-piracy legislation has been made stricter over the past decade. Furthermore, a policy shift took place in Vk.com, formerly Vkontakte, when after a lawsuit with Warner Music, Sony, and Universal over copyrighted music from 2014 to 2016, the platform signed licensing agreements with those companies and introduced the built-in paid subscription app Boom. As a result of such changes, the online piracy market volume in Russia declined in recent years, reaching 59 million U.S. dollars in 2020. However, approximately one half of online video services users in the country admitted watching new cinema releases on unofficial internet sources or torrents in March 2020.

Interesting statistics

In the following 6 chapters, you will quickly find the 43 most important statistics relating to "Digital media in Russia".

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