Digital media in Russia - statistics & facts

The increased usage of internet and the subsequent rise of smartphones and social networks shaped the media and entertainment industry in Russia in the 2010s, shifting its major segments to the online format. In 2019, Russia's digital media revenue reached 2.5 billion U.S. dollars, and it was forecast to exceed 2.8 billion U.S. dollars by 2024. In general, digital media are images, audio, video, or graphics that can be created, played, or edited using digital electronic devices, in contrast to print or traditional media. Today, digital media are being consumed through audio and video streaming, gaming, electronic books, or internet news portals.

What are the most popular digital media brands in Russia?

National companies ivi and Okko were the leading OTT video services, or online cinemas in Russia in 2019, while Netflix occupied only a four percent share on the market. In the music streaming segment, Apple Music and Boom by Vk.com occupied the leading positions, while Spotify has been planning to enter the Russian market since 2015, but kept postponing the launch, currently until the end of 2020. The country's major internet companies Yandex and Rambler were present on the market with their own services, such as Yandex.Music, Yandex.News, or Rambler News Service. The most popular online news sources were mainly Russian, including Vesti.RU, RIA Novosti, and Lenta.

What is the current state of online media piracy in Russia?

Russia had the second highest number of visits to media piracy sites worldwide, counting 14 million in 2018. At the same time, national anti-piracy legislation has been made stricter over the past decade. Furthermore, a policy shift took place in Vk.com, formerly Vkontakte, when after a lawsuit with Warner Music, Sony, and Universal over copyrighted music from 2014 to 2016, the platform signed licensing agreements with those companies and introduced the built-in paid subscription app Boom. As a result of such changes, in 2019, the volume of the online piracy market in Russia reached 63.5 million U.S. dollars, marking a significant decrease compared to the two previous years.

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Digital media in Russia

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