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Forecast of Digital Media ARPU in Russia 2017-2024, by segment

According to the Digital Market Outlook, the average revenue per user (ARPU) in the Video-on-Demand segmented in Russia was forecast to reach 10.16 U.S. dollars in 2024, as a result of gradual increase since 2017. The ARPU in the Russian Video Games segment was expected to decrease to 20.08 U.S. dollars by 2024.

Forecast of Digital Media average revenue per user (ARPU) in Russia from 2017 to 2024, by segment

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Supplementary notes

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

Video Games
Digital Video Games are defined as fee-based video games distributed over the internet. Download games include downloads of full versions for gaming consoles or PCs (installation required), mobile games for smartphones and tablet devices (paid app downloads and in-app-purchases) as well as paid or freemium online games which can be either played directly in the internet browser or via clients that need to be installed (subscription-based or including in-game purchases). Physical video game sales, demo/trial versions and free-to-play games are not included.

Video-on-Demand
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

ePublishing
ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction & academic eBooks), digital editions (replicas) of consumer & trade/business magazines (eMagazines), and daily or weekly newspapers (ePapers). Open access content, paid content of newspaper or magazine websites and print or bundled subscriptions where digital editions come as a free extra and are not included.

Digital Music
Digital Music is defined as audio content that is distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as on-demand streaming services, either subscription-based or ad-supported. Internet radio, video streams and audio books are not included.

Forecast adjusted for expected impact of COVID-19.

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Statistics on "Digital media in Russia"

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